Luc Brès

The visible hand of consultants in the construction of the markets for virtue: Translating issues, negotiating boundaries and enacting responsive regulations

Although the resurgence of Corporate Social Responsibility (CSR) has been described as the development of ‘markets for virtue’, little is known about the social construction of CSR markets. Prior works either focus on the economic potential of these markets or criticize the social commodification they reflect, denying them any virtue other than generating profit or maintaining the capitalist status quo. This article uses the case of the market for CSR consultancy in Québec to make ‘visible’ the hand of management consultants in the creation of markets for virtue. Building on interviews with 23 consultants and secondary data, we relate three narrative accounts that highlight complementary facets of the construction of the market for CSR consultancy. Our narratives shed light on three distinctive roles of CSR consultants as social and environmental issues translators, market boundary negotiators and responsive regulation enactors. These roles clarify the regulative dynamics underlying CSR commodification and advance our understanding of consultancy work in the CSR domain.

Identity work of corporate social responsibility consultants: Managing discursively the tensions between profit and social responsibility

Critical evaluations of the current movement of corporate social responsibility (CSR) commodification have neglected an important question: How do CSR professionals manage the tensions resulting from the search for both profit and social responsibility? This article addresses this question by analyzing the discourse of CSR consultants with the aim of understanding how they deal with such tensions through identity work. Our findings suggest that people who claim, or who are ascribed, paradoxical professional identities may engage in ‘paradoxical identity mitigation’ – a process whereby the concomitant and paradoxical use of linguistic strategies is aimed at simultaneously embracing and distancing oneself from contradictory identity demands. In uncovering how CSR professionals discursively manage the tensions engendered by CSR commodification, our results also advance current knowledge of CSR by shedding light on the underlying processes whereby new ‘hybrid’ identities are constituted and mobilized by actors to make sense of their professional activities.

Pluralism in Organizations: Learning from Unconventional Forms of Organizations

The bureaucratic organization is still regarded as the conventional organizational form, but is ill-suited to an increasingly pluralistic world. Research on the variety of organizational forms has increased dramatically over the past three decades and offers the potential to understand better how pluralism is manifested and managed within organizations. However, this research remains fragmented. The purpose of this paper is to review and synthesize research on unconventional organizations to explore how organizations resolve or attenuate the tensions related to pluralism. Drawing from research in leading management journals, it covers seven distinct literatures: ‘referent organization’, ‘temporary organization’, ‘pluralistic organization’, ‘meta-organization’, ‘bridging organization’, ‘hybrid organization’ and ‘field-configuring event’. For each literature, the authors trace the genealogy of the key concepts and review their distinct insights regarding organizational pluralism. They then synthesize and discuss their collective contributions and conclude with avenues of research for pluralism in organizations.

Membership strategies in pluralistic organizations: The case of ISO 26000

Formally organized collaborations in pluralistic settings are currently a rising and widespread phenomenon. Over the past three decades, authors from different research traditions in management hav...

New Ways Towards Professionalization: The Case of CSR Practitioners

This panel symposium focuses attention on the professionalization of emerging occupations through the case of Corporate Social Responsibility (CSR) professionals. In recent years, a growing number ...