M.J.P. van Mulken
Radboud University Nijmegen
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Publication
Featured researches published by M.J.P. van Mulken.
Rosengren, S.;Dahlén, M.;Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising | 2013
A.P.J.V. van Hooft; M.J.P. van Mulken; U. Nederstigt
Not all types of visual metaphors are equally easy to understand. As can be seen in Figures 1 to 3, all ads make use of the same visual metaphor, which suggests that the exclusivity of a pearl is similar to the exclusive taste of the depicted chocolate. However, whereas Figure 1 visually juxtaposes the source (pearl) to the target (chocolate), and Figure 2 combines the target and the source in one pictorial element, Figure 3 only visualizes the source (and leaves the representation of the target to the imagination of the receiver).
Surface Science | 2004
P. van Reenen; A.A. den Hollander; M.J.P. van Mulken; A. Roeleveld
Archive | 1996
P. van Reenen; M.J.P. van Mulken
Reenen, P. van;Mulken, M. van (ed.), Studies in Stemmatology | 1996
E. Wattel; M.J.P. van Mulken; P. van Reenen; M. van Mulken
Doel, R. van den;Rupp, L.M. (ed.), Pronunciation Matters | 2014
B.C. Hendriks; W.F.J. van Meurs; M.J.P. van Mulken; K. van Hoof
MacArthur, F.;Oncins-Martínez, J.L.;Sánchez-García, M. (ed.), Metaphor in Use: Context, Culture, and Communication | 2012
M.J.P. van Mulken; R.G. le Pair
Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA) | 2011
A.P.J.V. van Hooft; M.J.P. van Mulken; U. Nederstigt
Reenen, P. van; Hollander, A. den; Mulken, M. van (eds.), Studies in Stemmatology II | 2004
M.J.P. van Mulken
Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV) | 2014
A.P.J.V. van Hooft; M.J.P. van Mulken; U. Nederstigt; S. Rosengren; M. Dahlén; S. Okazaki
Rosengren, S.;Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA) | 2012
A.P.J.V. van Hooft; M.J.P. van Mulken; U. Nederstigt
