Madeleine Besson
École Normale Supérieure
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Publication
Featured researches published by Madeleine Besson.
European Management Journal | 2002
Hélène Löning; Madeleine Besson
Since Jaworskis (1988) conceptual framework, empirical research on the factors explaining variety across marketing and sales control systems remains inconclusive. Our research aims at identifying and better understanding the environmental factors that may structure these control systems. We conducted 21 semi-inductive interviews with Sales and Marketing managers and identify four company categories with different control systems. Different marketing and sales control systems vary with different distribution contexts, more precisely with the channel power and the transactional or relational business relationship with the distributor.
European Management Journal | 2008
Madeleine Besson; Hélène Löning; Carla Mendoza
Comptabilité - Contrôle - Audit | 2004
Madeleine Besson; Hélène Löning; Carla Mendoza
Post-Print | 2009
Christina Moreno; Madeleine Besson
Grenoble Ecole de Management (Post-Print) | 2015
Bernard Bourdon; Madeleine Besson
Grenoble Ecole de Management (Post-Print) | 2015
Madeleine Besson; Bernard Bourdon
EAERCD 2015 : 18th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution | 2015
Madeleine Besson; Bernard Bourdon
Colloque M@rsouin (Mesure et Analyse des usages numériques) | 2014
Abdelmajid Amine; Madeleine Besson; El Amri Dhouha
Post-Print | 2012
Madeleine Besson; El Amri Dhouha; Abdelmajid Amine
Post-Print | 2011
Olivier Bruel; Carla Mendoza; Marie-Hélène Delmond; Hélène Löning; Madeleine Besson; Carole Bonnier
