Magnus Luiz Emmendoerfer

Os discursos do empreendedorismo na administração pública brasileira: análise crítica de uma experiência contemporânea

This research aims to analyze the elements of social practice within the incorporation discourse of entrepreneurship in the recent experience of the public sector in the State of Minas Gerais. Data were collected on bibliographic and documentary data, using the theoretical and methodological approach of Critical Discourse Analysis (CDA). As a result, the Management Shock appears an ideological element that legitimizes the culture of management in the public sector through the neoliberal hegemonic discourse. By using this strategy, the Public Administration becomes permeated by the market logic that transforms it into a competitive and results searching environment causing typical problems of the capitalist modus operandi. In this regard, the shock spreads the culture of management, naturalizing the values and practices of the business world and discursively legitimizes this model as a necessary and viable option (what is said), while erasing inconsistencies, limitations and ills of the process (silences). In this article these pathways are questioned and the importance of democratization processes lined by citizenship, participation and deliberation is emphasized.

Atuação de empreendedores públicos na formulação de um programa de apoio ao desenvolvimento juvenil

The main objective is to comprehend the acting of public entrepreneurs in the public policy formulation stage which resulted in a Training and Digital Experience Center in Belo Horizonte, Minas Gerais, Brazil. The context of the creation of such a center is the implementation of the State Program for Results (EPR) that gave rise to positions of Public Entrepreneurs (PEs), high professional technical and management level, hired to support the projects and government programs. The content analysis technique was applied from data collected in bibliographies, documents and interviews with PEs who participated in the formulation stage of this public policy in the city of Belo Horizonte. As results, it was evident that although the Public Entrepreneurs are good performers of public policy, they are not necessarily good makers. Nevertheless, credited the results of public policy to the networks training capacity, innovation and focus on the results of these professionals.

The Wine-Growing Thematic and Cultural Festivities of the Grape and Wine Region, as Well as the Wine-Touristic Cluster’s Development of Serra Gaucha in Rio Grande do Sul (Brazil)

The objective of this chapter is to analyze the wine-growing thematic and cultural festivities of the Grape and Wine Region, contextualized on the wine-touristic cluster’s development of Serra Gaucha (in Rio Grande do Sul, Brazil). The events addressed are National Grape Feast, FENAVINHO, FENAVINDIMA, and FENACHAMP, which take place in the Grape and Wine Region, Brazil’s greatest grapes and wine producer. These events are a result of the sector’s development, and they contribute to the region’s development and to the region’s wine-touristic cluster’s development. On the methodological terms, data for the analysis were obtained from documents and reports of the private companies of the industry, public bodies (municipal, state, and federal levels), and press materials, besides interviews with semi-structured scripts. The wine-growing touristic cluster, traditionally known by its feast, on the Grape and Wine Region (Brazil), is constituted as a symbolic territory and creative, contributing to the wine-growing and socioeconomic development of the region.

UM RETRATO DAS RELAÇÕES DE GÊNERO NO TRABALHO GERENCIAL EM FARMÁCIAS NA GRANDE BELO HORIZONTE

O objetivo e descrever as relacoes de genero no trabalho gerencial de lojas de uma organizacao farmaceutica varejista na Grande Belo Horizonte - GBH. A perspectiva da pesquisa e a de retratar em que aspectos as relacoes de genero se fazem presentes na organizacao em voga. A pesquisa emprega o metodo estudo de caso com o estudo de usos do tempo e um questionario autoaplicado com 32 questoes com respostas estruturadas sobre o perfil socioeconomico dos gerentes e o contexto organizacional em estudo. Como conclusao apresenta-se um retrato da desigualdade nas relacoes de genero, que mostra que ser gerente na organizacao estudada implica em: (a) sujeitar-se a ter uma renda inicial menor na primeira posicao de autoridade nas lojas (como assistente de gerencia na organizacao estudada); (b) ingressar como funcionaria na organizacao mais tarde que a media da maioria das pessoas do sexo masculino; (c) conciliar as sua motivacoes para o trabalho remunerado com as demandas e tensoes vivenciadas nos cuidados da casa e da familia (incluindo filhos) no espaco domestico, o que desemboca em uma jornada dupla ou tripla de trabalho, uma vez que o companheiro do sexo masculino atua na maioria das vezes na condicao de “ajuda” e nao necessariamente de compromisso e responsabilidade compartilhada.

EVIDÊNCIAS DO EMPREENDEDORISMO INTERNO EM ORGANIZAÇÕES NO CONTEXTO DA INOVAÇÃO [doi: 10.5329/RECADM.20100902002]

This study is a theoretical essay resulting from a research about the construction of knowledge in entrepreneurism in Brazil. It aims at identifying and discussing the evidences of the internal entrepreneurism, having as basis two empirical elements, the “Intra-entrepreneurism” and “Corporative Entrepreneurism” in organizations in the innovation context. In methodological terms, the data sources were essentially secondary, having as basis the main technical and scientific production concerning this theme in the events organized by the Associação Nacional de Pós Graduação e Pesquisa em Administração (ANPAD). The principles of meta-analysis and the content analysis technique were used, and they permitted to observe the differences between the Intra-entrepreneurism and the Corporative Entrepreneurism in organizational and behavioral terms. Among the main results, it is observed, as reflections needed in the field, the necessity to clarify the elements that distinguish corporative entrepreneurs from the internalentrepreneurs in the organizations, as well as understand the element that stimulate behaviors turned to the internal entrepreneurism. Among the more evidenced behaviors turned to the innovation in organizations of technological basis the ones which stand out are: search for opportunities and initiatives, establishment of targets, systematic planning and monitoring, persuasion and network, independence and self-confidence. As future perspectives of investigation, there is a vast field to explore in the singularities of the manifestation in contemporary organizations of internal entrepreneurism in Brazil in a comparative perspective, especially in the ones inserted in the innovation context.

Contributions of political science neo-institutionalism for the organizational networks studies

Os estudos sob o enfoque do neoinstitucionalismo, nos ultimos anos, vem trazendo potenciais avancos nas investigacoes sobre as instituicoes na realidade brasileira. Entretanto, parte-se do pressuposto de que, mesmo com esses avancos, esta tematica ainda merece maior esclarecimento e aprofundamentos nas discussoes sobre redes organizacionais. Argumenta-se, neste artigo teorico-reflexivo, que isso ja ocorra, mesmo com limitada incorporacao de reflexoes interdisciplinares, na area de administracao. Assim, o objetivo deste trabalho e apontar aplicacoes do neoinstitucionalismo tratado na ciencia politica como potencial abordagem e metodo de analise de redes organizacionais na contemporaneidade. Para alcanca-lo, pretende-se apresentar aspectos da abordagem neoinstitucionalista, bem como aqueles inspirados em estudos como os de Dye (1987) na ciencia politica, numa tentativa de constituir um quadro analitico para o estudo das instituicoes e da politica em redes organizacionais. Por fim, objetiva-se discutir sobre o alcance e a utilidade explicativos desse quadro analitico e sobre aspectos da analise institucional tratados na ciencia politica, somados a potenciais contribuicoes e reflexoes que a ciencia politica pode oferecer aos estudos sobre redes organizacionais. Palavras-chave: redes estrategicas, redes sociais, teoria neoinstitucional, ciencia politica.