Malia F. Mason

Are you looking at me? Eye gaze and person perception.

Previous research has highlighted the pivotal role played by gaze detection and interpretation in the development of social cognition. Extending work of this kind, the present research investigated the effects of eye gaze on basic aspects of the person-perception process, namely, person construal and the extraction of category-related knowledge from semantic memory. It was anticipated that gaze direction would moderate the efficiency of the mental operations through which these social-cognitive products are generated. Specifically, eye gaze was expected to influence both the speed with which targets could be categorized as men and women and the rate at which associated stereotypic material could be accessed from semantic memory. The results of two experiments supported these predictions: Targets with nondeviated (i.e., direct) eye gaze elicited facilitated categorical responses. The implications of these findings for recent treatments of person perception are considered.

Look into my eyes: Gaze direction and person memory

The current research considered the effects of gaze direction on a fundamental aspect of social cogition: person memory. It was anticipated that a persons direction of gaze (i.e., direct or averted) would impact his or her subsequent memorability, such that recognition would be enhanced for targets previously displaying direct gaze. In Experiment 1, participants were presented with faces displaying either direct or averted gaze in a person‐classification (i.e., conceptual) task. Then, in a surprise memory test, they were required to report whether a presented face had been seen before. As expected, a recognition advantage was observed for targets displaying direct gaze during the initial classification task. This finding was replicated and extended in a second experiment in which participants initially reported the spatial location (i.e., perceptual task) of each face. We consider the implications of these findings for basic aspects of social‐cognitive functioning and person perception.

The perceptual determinants of person construal: reopening the social-cognitive toolbox.

Guided by a heuristic account of social-cognitive functioning, researchers have attempted to identify the cognitive benefits that derive from a categorical approach to person construal. While revealing, this work has overlooked the fact that, prior to the application of categorical thinking as an economizing mental tool, perceivers must first extract category-triggering information from available stimulus cues. It is possible, therefore, that basic perceptual processes may also contribute to peoples propensity to view others in a category-based manner. This possibility was explored in 3 experiments in which the authors investigated the ease with which perceivers can extract categorical and identity-based knowledge from faces under both optimal and suboptimal (i.e., inverted faces, blurred faces, rapidly presented faces) processing conditions. The results confirmed that categorical knowledge is extracted from faces more efficiently than identity-related knowledge, a finding that underscores the importance of perceptual operations in the generation of categorical thinking.

Understanding others: the face and person construal.

The face is a critical stimulus in person perception, yet little research has considered the efficiency of the processing operations through which perceivers glean social knowledge from facial cues. Integrating ideas from work on social cognition and face processing, the current research considered the ease with which invariant aspects of person knowledge can be extracted from faces under different viewing and processing conditions. The results of 2 experiments demonstrated that participants extracted knowledge pertaining to the sex and identity of faces in both upright and inverted orientations, even when the faces were irrelevant to the task at hand. The results of an additional experiment, however, suggested that although the extraction of person knowledge from faces may occur unintentionally, the process is nonetheless contingent on the operation of a semantic processing goal. The authors consider the efficiency of person construal and the processes that support this fundamental facet of social-cognitive functioning.

Categorizing and Individuating Others: The Neural Substrates of Person Perception

People are remarkably adroit at understanding other social agents. Quite how these information-processing abilities are realized, however, remains open to debate and empirical scrutiny. In particular, little is known about basic aspects of person perception, such as the operations that support peoples ability to categorize (i.e., assign persons to groups) and individuate (i.e., discriminate among group members) others. In an attempt to rectify this situation, the current research focused on the initial perceptual stages of person construal and considered: (i) hemispheric differences in the efficiency of categorization and individuation; and (ii) the neural activity that supports these social-cognitive operations. Noting the greater role played by configural processing in individuation than categorization, it was expected that performance on the former task would be enhanced when stimuli (i.e., faces) were presented to the right rather than to the left cerebral hemisphere. The results of two experiments (Experiment 1healthy individuals; Experiment 2split-brain patient) confirmed this prediction. Extending these findings, a final neuroimaging investigation revealed that individuation is accompanied by neural activity in regions of the temporal and prefrontal cortices, especially in the right hemisphere. We consider the implications of these findings for contemporary treatments of person perception.

How daydreaming relates to life satisfaction, loneliness, and social support: the importance of gender and daydream content.

Daydreaming appears to have a complex relationship with life satisfaction and happiness. Here we demonstrate that the facets of daydreaming that predict life satisfaction differ between men and women (Study 1; N=421), that the content of daydreams tends to be social others (Study 2; N=17,556), and that who we daydream about influences the relation between daydreaming and happiness variables like life satisfaction, loneliness, and perceived social support (Study 3; N=361). Specifically, daydreaming about people not close to us predicts more loneliness and less perceived social support, whereas daydreaming about close others predicts greater life satisfaction. Importantly, these patterns hold even when actual social network depth and breadth are statistically controlled, although these associations tend to be small in magnitude. Individual differences and the content of daydreams are thus important to consider when examining how happiness relates to spontaneous thoughts.

The owl and the pussycat: Gaze cues and visuospatial orienting

Recent research has shown that nonpredictive gaze cues trigger reflexive shifts in attention toward the looked-at location. But just how generalizable is this spatial cuing effect? In particular, are people especially tuned to gaze cues provided by conspecifics, or can comparable shifts in visual attention be triggered by other cue providers and directional cues? To investigate these issues, we used a standard cuing paradigm to compare the attentional orienting produced by different cue providers (i.e., animate vs. inanimate) and directional cues (i.e., eyes vs. arrows). The results of three experiments revealed that attentional orienting was insensitive to both the identity of the cue provider and the nature of the triggering cue. However, compared with arrows, gaze cues prompted a general enhancement in the efficiency of processing operations. We consider the implications of these findings for accounts of reflexive visual orienting.

Culture, attribution and automaticity: a social cognitive neuroscience view

A fundamental challenge facing social perceivers is identifying the cause underlying other peoples behavior. Evidence indicates that East Asian perceivers are more likely than Western perceivers to reference the social context when attributing a cause to a target persons actions. One outstanding question is whether this reflects a cultures influence on automatic or on controlled components of causal attribution. After reviewing behavioral evidence that culture can shape automatic mental processes as well as controlled reasoning, we discuss the evidence in favor of cultural differences in automatic and controlled components of causal attribution more specifically. We contend that insights emerging from social cognitive neuroscience research can inform this debate. After introducing an attribution framework popular among social neuroscientists, we consider findings relevant to the automaticity of attribution, before speculating how one could use a social neuroscience approach to clarify whether culture affects automatic, controlled or both types of attribution processes.

Neural substrates of social status inference: Roles of medial prefrontal cortex and superior temporal sulcus

The negotiation of social order is intimately connected to the capacity to infer and track status relationships. Despite the foundational role of status in social cognition, we know little about how the brain constructs status from social interactions that display it. Although emerging cognitive neuroscience reveals that status judgments depend on the intraparietal sulcus, a brain region that supports the comparison of targets along a quantitative continuum, we present evidence that status judgments do not necessarily reduce to ranking targets along a quantitative continuum. The process of judging status also fits a social interdependence analysis. Consistent with third-party perceivers judging status by inferring whose goals are dictating the terms of the interaction and who is subordinating their desires to whom, status judgments were associated with increased recruitment of medial pFC and STS, brain regions implicated in mental state inference.

Perspective-taking from a social neuroscience standpoint

A primary focus of research undertaken by social psychologists is to establish why perceivers fail to accurately adopt or understand other peoples perspectives. From overestimating the dispositional bases of behavior to misinterpreting the motivations of out-group members, the message that emerges from this work is that social perception is frequently imperfect. In contrast, researchers from disciplines outside social psychology seek to identify the strategies and skill sets required to successfully understand other peoples perspectives. These investigations attempt to identify the mechanisms through which perceivers intuit mental states that underlie behavior (e.g. wants, motivations, beliefs). In this article, we review findings from perspective-taking research in developmental psychology, primatology (i.e. primate cognition) and cognitive neuroscience. We then discuss why understanding how accurate perspective-taking occurs may inform understanding of when and why this process fails.