Manuel Rey Moreno

Previous beliefs and continuance intention

This work analyses the role of previous beliefs and attitudes on the intention to continue using online platforms. Although the literature has ignored the role of those variables in determining the continuance usage, this work makes use of the mediated relationships to verify its relevance. The conclusion is that, although previous attitudes do not have an impact on the continuance usage, the previous beliefs about the effort expectation, the perceived usefulness and trust do have an impact on the continuance intention to use an e-learning platform.

Gender and E-Government Adoption in Spain

Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI) models, which include trust as a central factor, are currently standard tools for studying the process of new technology acceptance, but some further research is needed to gauge how different variables could influence this process. This is the case of gender factor, given that there is no general accord in the literature as to the role of this variable. Thus, the present research focuses on hypothetical gender-based differences that could affect the explanatory model for e-Government adoption by citizens. The results of the study show that the effects of gender on e-Government involvement are nearly none—probably because these technology-based activities are quite broadly implemented in Spain by now. This in turn implies both, that in Spain e-Government usage level is similar between genders and that the behavior explaining model is virtually the same, with no gender traits acting on it -apart from a slightly particular role played by compatibility in the female case.

Generating satisfaction towards e-learning platforms

Purpose – The purpose of this paper is to examine how satisfaction is generated towards e-learning platforms. Design/methodology/approach – This work aims to analyse the differences in the functioning of the model that explains how satisfaction is generated among users of e-learning platforms if expectations are measured before entering into contact with the service or afterwards. The statistical analysis was completed by developing a structural equation model using the SmartPLS 2.0.M3. Findings – The results show that, if the expectations are measured before entering into contact with the good or service, disconfirmation plays a major role in the model. If the expectations are measured after entering into contact with the good or service, the main role is played by expectations in the model. Of the variables included, perceived usefulness and effort expectancy affect satisfaction, not thus enabling conditions and social influence. Originality/value – The authors study the difference between the results o...

Influence of macroeconomic indices on European private labels

In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels. The originality of this paper is the linkage of macroeconomic variables of European countries and the evolution of private labels in these nations. This relationship may show the development of commercial distribution with regard to macroeconomic indices. A sample of 13 European countries and a period of 14 years have been collected, including data of private brands and macroeconomic indices. Panel Data analysis has been applied using SAS software. The percentage of female unemployment negatively affects the volume and value of private label, unlike male unemployment, which affects them positively. The GDP influences positively and slightly both the volume and the value of store brands. In addition, the fact that the percentage of urban population has a positive influence on the value of private brands but not on their volume is noteworthy. Last but not least, only the estimation of value of private label in Spain shows a significant positive increase in following years. Eight countries of the sample indicate the opposite trend.

Cognitive) mobilization and political blogs

The literature has suggested many ways in which developing user commitment can benefit political bloggers. Existing models are based on generating attachment, satisfaction, and trust, but it is worth considering whether the relationships between these factors remain unchanged regardless of the other media used by blog visitors. In other words, our aim is to determine whether the fact that a blog visitor who reads print media and watches TV has a strong impact on developing commitment as it does on voting intention, both for the blogger and for the party he/she belongs to. The results we have obtained, in keeping with mobilization theory, suggest that access to the media leads to political mobilization rather than to the negative effects suggested by cognitive mobilization theory, or what is referred to as “video malaise”. To be more specific, access to TV enhances the development of commitment, whereas reading print media leads to that commitment having a greater impact on attitudinal and behavioral variables.