Marcos Antonio Franklin

Ambiente informacional e desempenho competitivo na indústria de autopeças para veículos

The current competitive environment demands different postures from companies aiming at obtaining competitive advantage. In this scenery the information is the fundamental factor and, between its input and its output, should have an aggregation of value to it based on a set of processes related to decision making. From this point, this paper has been developed with the objective to study the informational environment and to verify connections with its competitive performance, according to Balanced Scorecard model. 50 automobile supply industries settled in Sao Paulo has been sampled and a structured questionnaire has been applied to them. The results has allowed to identify that, for companies where competitive performance were more favorable, the evaluation of the informational environment were quite different from the ones were competitive performance were considered less favorable.