Is this you? Create Your Porfile
Avatar

Mareike Bodderas

University of St. Gallen

Network

Latest external collaboration on country level. Dive into details by clicking on the dots.

Explore More

Hotspot

Dive into the research topics where Mareike Bodderas is active.

Explore More

Publication

Featured researches published by Mareike Bodderas.

Journal of Services Marketing | 2011

The influence of the Employer Brand on Employee Attitudes relevant for Service Branding : An Empirical Investigation

Tobias Schlager; Mareike Bodderas; Peter Maas; Joel-Luc Cachelin

Archive | 2010

Integrating marketing and human resources : The link between employee's job satisfaction, identification with the company and employer branding

Mareike Bodderas; Joel-Luc Cachelin; Peter Maas

Archive | 2011

From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth

Mareike Bodderas; Peter Maas

Archive | 2011

Saying Goodbye to the Channel

Peter Maas; Mareike Bodderas; Tobias Schlager; Christian Bieck

Archive | 2010

Nachhaltigkeit und Versicherung : Eine Kundenperspektive

Peter Maas; Mareike Bodderas; Philipp Hendrik Steiner

Archive | 2010

I·VW-Vertriebsmonitor : Gedämpfte Grundstimmungnach der Finanzkrise, aber auch positive Perspektiven

Peter Maas; Mareike Bodderas

Archive | 2010

Management von Nachhaltigkeit in der Assekuranz : Ergebnisse einer empirischen Studie

Peter Maas; Mareike Bodderas

Archive | 2010

An empirical investigation of employer branding

Tobias Schlager; Mareike Bodderas

Archive | 2010

Empirical validation of cross-cultural relationship quality

Mareike Bodderas; Joel-Luc Cachelin; Peter Maas

Archive | 2010

Employer Branding as a Central Construct for a Company's Strategic Success

Tobias Schlager; Mareike Bodderas; Peter Maas; Joel-Luc Cachelin

Explore More

Collaboration

Dive into the Mareike Bodderas's collaboration.

Top Co-Authors
Avatar

Peter Maas

University of St. Gallen

View shared research outputs
Top Co-Authors
Avatar

Joel-Luc Cachelin

University of St. Gallen

View shared research outputs
Top Co-Authors
Avatar

Tobias Schlager

University of St. Gallen

View shared research outputs
Top Co-Authors
Avatar

Philipp Hendrik Steiner

University of St. Gallen

View shared research outputs
Explore More
Researchain Logo
Decentralizing Knowledge