Margarita Fernández-Monroy

Valoración de la competencia de comunicación oral de estudiantes universitarios a través de una rúbrica fiable y válida

El nuevo modelo formativo de ensenanza universitaria promueve dotar a los estudiantes de las competencias adecuadas. La competencia de comunicacion oral es una de las mas importantes para la empleabilidad de los titulados universitarios. Hay varios criterios para evaluar esta competencia, por lo que es importante unificarlos. Por tanto, es crucial desarrollar rubricas validadas. Las rubricas permiten valorar la calidad de las contribuciones de los estudiantes, asi como orientarlos en su desempeno al especificar los factores que seran evaluados. Para alcanzar el objetivo principal de este trabajo se describe el proceso de elaboracion de una rubrica y se analiza su validez y fiabilidad mediante su implementacion. Para ello se lleva a cabo una experiencia en la asignatura “organizacion industrial y administracion de empresas” de la titulacion de ingenieria industrial. Como consecuencia, los resultados revelan que la rubrica disenada es una herramienta valida y fiable para evaluar la competencia de comunicacion oral.

Building successful franchise partnerships: the importance of communication and trust

The purpose of this paper is to propose a conceptual model for building successful franchise partnerships. The model examines the influence of communication and trust on satisfaction and performance in franchise partnerships, considering that franchises are based on franchisor-franchisee and franchisor-supplier relationships.,The unit of analysis refers to the relationships that the franchisor maintains with the franchisees and the main supplier, from the franchisor’s perspective. A mail survey of 592 franchises was conducted by means of a structured, self-administered questionnaire for data collection. A total of 98 valid questionnaires were received and analyzed using structural equation modeling.,Results indicate that communication between franchise partners is related to satisfaction through trust. In fact, communication is a major precursor of trust. Findings also show the direct influence of trust on satisfaction in both relationships. Finally, results evidence that developing satisfactory relationships between partners improves strategic and operational franchise outcomes.,The use of the questionnaire limits the approach to information gathering. In addition, the study focused on the franchisor’s perspective of the relationships and it would be interesting to include other partners’ opinions. Further, research should broaden the study scope to include other factors of franchise partnerships.,This study provides franchisors with guidelines to develop satisfactory relationships. It recommends that franchisors design adequate programs to create, maintain, and enhance franchise partnerships, and also to improve a trust-based culture.,The analysis is conducted taking into consideration the franchisor-franchisee relationship and the franchisor-supplier relationship. Measurement scales are developed and validated for both relationships.

La cooperación tecnológica universidad-empresa: el rol de la comunicación

El trabajo aborda la cooperacion tecnologica entre universidad y empresa bajo el enfoque de redes, discutiendo la importancia del comportamiento de comunicacion. Se analiza como la comunicacion se relaciona con el exito de la transferencia de conocimiento y si existen diferencias en la relacion entre ambas variables en funcion de la modalidad bajo la que se desarrolla la cooperacion. La aplicacion empirica en Espana evidencia que una comunicacion adecuada, oportuna, completa y creible entre los miembros de la empresa y del equipo de investigacion universitario se asocia positivamente con el exito de la transferencia de conocimiento. Ademas, cuando el acuerdo se desarrolla bajo la forma de investigacion cooperativa, se observa una mayor asociacion entre el comportamiento de comunicacion y el exito de la transferencia de conocimiento. Asi, se deriva la necesidad de que directivos e investigadores participantes en acuerdos de cooperacion presten especial atencion a la comunicacion interorganizativa e intraorganizativa.

Assessing oral presentation skills in Electrical Engineering: Developing a valid and reliable rubric

Oral presentation is one of the most important transversal competences for the professional career of Electrical Engineers. To develop and assess this competence, scoring rubrics are useful academic tools. The main purpose of this study is to contribute to the understanding of the learning and assessment of oral presentation skills of future Electrical Engineers by using a scoring rubric as a teaching resource. A pilot experiment was carried out in the 2011/2012 academic year in a course in the ninth semester of Electrical Engineering studies with 64 students. In order to acquire the oral competence, students had to present a marketing plan for an industrial electrical project in front of an audience. Feedback was collected in meetings held with teachers and students after the presentations. As a result, the need to review the rubric was detected, in order to make its use easier. The rubric’s design was improved. In the 2012/2013 academic year, 86 students participated in a new experiment using the improved rubric in the same subject. Intra-rater consistency was shown by the scale’s reliability, measured with Cronbach’s alpha. Regarding inter-rater consistency, two procedures were used: holistic and analytic. The holistic procedure revealed a positive and relatively high correlation between the global scores given by each of the two raters. The analytic procedure showed an acceptable level of inter-rater consensus. Through a questionnaire, quantitative data were collected reflecting students’ satisfaction with the use of the improved scoring rubric. The results reveal the rubric promotes students’ learning by providing them with a clear orientation to improve their performance on current academic assignments and in future professional situations. So, the analyses show that the proposed rubric is valid, reliable and, suitable to teach and assess oral presentations in a simulated professional scenario for Electrical Engineers.

ASSESSMENT OF UNIVERSITY STUDENTS’ ORAL COMMUNICATION COMPETENCE THROUGH A RELIABLE AND VALID SCORING RUBRIC

El nuevo modelo formativo de ensenanza universitaria promueve dotar a los estudiantes de las competencias adecuadas. La competencia de comunicacion oral es una de las mas importantes para la empleabilidad de los titulados universitarios. Hay varios criterios para evaluar esta competencia, por lo que es importante unificarlos. Por tanto, es crucial desarrollar rubricas validadas. Las rubricas permiten valorar la calidad de las contribuciones de los estudiantes, asi como orientarlos en su desempeno al especificar los factores que seran evaluados. Para alcanzar el objetivo principal de este trabajo se describe el proceso de elaboracion de una rubrica y se analiza su validez y fiabilidad mediante su implementacion. Para ello se lleva a cabo una experiencia en la asignatura “organizacion industrial y administracion de empresas” de la titulacion de ingenieria industrial. Como consecuencia, los resultados revelan que la rubrica disenada es una herramienta valida y fiable para evaluar la competencia de comunicacion oral.

AVALIAÇÃO DA COMPETÊNCIA DE COMUNICAÇÃO ORAL DE ESTUDANTES UNIVERSITÁRIOS POR MEIO DE UMA RUBRICA VÁLIDA E CONFIÁVEL

El nuevo modelo formativo de ensenanza universitaria promueve dotar a los estudiantes de las competencias adecuadas. La competencia de comunicacion oral es una de las mas importantes para la empleabilidad de los titulados universitarios. Hay varios criterios para evaluar esta competencia, por lo que es importante unificarlos. Por tanto, es crucial desarrollar rubricas validadas. Las rubricas permiten valorar la calidad de las contribuciones de los estudiantes, asi como orientarlos en su desempeno al especificar los factores que seran evaluados. Para alcanzar el objetivo principal de este trabajo se describe el proceso de elaboracion de una rubrica y se analiza su validez y fiabilidad mediante su implementacion. Para ello se lleva a cabo una experiencia en la asignatura “organizacion industrial y administracion de empresas” de la titulacion de ingenieria industrial. Como consecuencia, los resultados revelan que la rubrica disenada es una herramienta valida y fiable para evaluar la competencia de comunicacion oral.

A motivation-based explanatory model of street drinking among young people.

This social marketing study focuses on street drinking behavior among young people. The objective is to divide the market of young people who engage in this activity into segments according to their motivations. For the three segments identified, a behavior model is created using the beliefs, attitudes, behavior, and social belonging of young people who engage in street drinking. The methodology used individual questionnaires filled in by a representative sample of young people. The results show that the behavior model follows the sequence of attitudes-beliefs-behavior and that social belonging influences these three variables. Similarly, differences are observed in the behavior model depending on the segment individuals belong to.