Mari Niva

Diversifying meat consumption patterns: consumers' self-reported past behaviour and intentions for change.

This study analysed meat consumption patterns among Finnish consumers, considering both stated past changes and intended future changes. Consumer segments with different patterns of and reasons for change were identified. Latent class analysis revealed six consumer clusters that formed three major cluster blocks. The first block, comprising 48% of the consumers, had established consumption patterns and no intentions to change them. In the second block, with 13% of the consumers, consumption patterns had already shifted towards more vegetables and less meat. The third block, with 39% of the consumers, was identified to be in the middle of a change with a general tendency to reduce the use of meat and increase the use of vegetables. Although the environmental effects of meat and animal welfare issues were important reasons for change in some clusters, healthiness was the most salient stated reason for changing consumption habits.

Lay Understandings of Functional Foods as Hybrids of Food and Medicine

Abstract This article examines the lay appropriation of so-called functional foods that are marketed to enhance health and well-being and/or to reduce the risk of disease. Previous research has shown that consumers are skeptical of functional foods and inclined to contrast them with natural and non-technological foods. We argue that taking into account the hybrid nature of functional foods at the borderline between food and medicine provides a useful starting point for an analysis of lay appropriation, i.e. understanding and adoption of the new products. We first present results from earlier studies on lay conceptions of healthy eating and of medicines, and then analyze the role of these in the lay appropriation of functional foods. In this analysis, we make use of findings from both our own studies and those of other researchers, and give consumers a voice by presenting quotations from a qualitative study carried out in Finland in 2004. We claim that the food–medicine dichotomy can in many respects explain the ways in which consumers conceptualize functional foods and adopt them in their daily eating.

Food choices, perceptions of healthiness, and eating motives of self-identified followers of a low-carbohydrate diet

Background Low-carbohydrate (LC) diets have gained substantial media coverage in many Western countries. Little is, however, known about the characteristics of their followers. Objective The article analyses how those who report following an LC diet differ from the rest of the population in their background, food choices, weight reduction status, as well as food-related perceptions and motives. The data are a part of the Health Behaviour and Health among the Finnish Adult Population survey collected in spring 2012 (n=2,601), covering 15- to 64-year-old Finns. Results Seven per cent of the respondents identified themselves as followers of the LC diet. Gender and education were not associated with following an LC diet. The youngest respondents were the least likely to follow such a diet. The LC diet group preferred butter but also vegetables more commonly than the other respondents and were less likely to use vegetable bread spreads. The followers of the LC diet and the other respondents agreed about the healthiness of whole grain, vegetable oils, vegetables, and fruits and berries, and of the harmfulness of white wheat. Compared to the other respondents, the LC diet group was less likely to regard eating vegetable/low-fat products as important, more likely to regard eating healthy carbohydrates, and the health and weight-managing aspects of foods, as important and placed less value on sociability and pleasures connected to food. The results showed varying food choices among the followers of the LC diet: some even reported that they were not avoiding carbohydrates, sugars, and white wheat in their diet. Conclusions Planners of nutrition policies should follow-up on new diets as they emerge and explore the food choices and motives of their followers and how these diets affect the food choices of the whole population.

Eating practices and diet quality: a population study of four Nordic countries

Background/objectives:Daily practices related to eating are embedded in the social and cultural contexts of everyday life. How are such factors associated with diet quality relative to motivational factors? And, are associations universal or context-specific? We analyze the relationship between diet quality and the following practices: social company while eating, the regularity and duration of eating and the activity of watching TV while eating.Subjects/methods:A cross-sectional, questionnaire-based internet survey was conducted in April 2012 with stratified random samples of the populations (aged 15–80 years) in Denmark, Finland, Norway and Sweden (N=7531, completion rate 9–13%). The questionnaire elicited detailed accounts of one day of eating focusing on social and practical aspects of eating events. The validated Dietary Quality Score was the dependent variable. This measure is based on eight food frequency questions focusing on fats, vegetables, fruits and fish in the diet.Results:Eating activities were associated with diet quality even when motivation to eat healthily and sociodemographic factors were controlled for. The number of daily eating events and eating main meals was positively correlated with diet quality in all countries. Beyond that, activities that were significantly associated with diet quality varied with country. When measured separately, the association between each activity and diet quality was weaker than motivation to eat healthily, but in combinations that are found in parts of the populations, the association was substantial.Conclusions:Daily practices related to eating are correlated with diet quality. Practices that are important are in part universal but also country-specific. Efforts to promote healthy eating should address not only cognitive factors but also everyday contexts of eating that facilitate or hamper healthy practices.

Online weight-loss services and a calculative practice of slimming.

This study examines the slimming practice produced by Internet-based weight-loss services and their use. Drawing on theories of practice, the study analyses the script of use that is constructed by the services, and the meanings, materialities and competences that are enacted in their use. Based on 20 semi-structured interviews with women who were users of two Finnish online weight-loss services, the study concludes that the services transform food into quantitative depictions of calories and nutrition. They configure slimmers as calculative agents and slimming as a practice based on incessant recording and monitoring. For online slimmers, the services acted in the double role of a control device with a focus on calorie restriction, and a learning device used to develop a skill of healthy eating. In the latter role, online slimming was hoped to result in an internalisation of a lifestyle change that would make calculation and constant monitoring unnecessary and the services redundant for their users. The results suggest that for its practitioners, online slimming is temporary rather than long-standing, but it may and is expected to act as a mediary in establishing other practices related to healthy lifestyles.

Elements of practice in the analysis of auto-ethnographical cooking videos

This article analyses cooking videos recorded at home by means of the practice-theoretical approach. It employs two conceptualisations of the elements of practice that have stood out in recent applications of practice theories in sociological consumption and food studies. The first conceptualisation comprises understandings, procedures and engagements and the second materials, competences and meanings. To study cooking as a situationally performed mundane practice, auto-ethnographical videos of cooking were filmed using the first author’s family. To analyse the practice of cooking as a composition of doings and sayings, the videos were coded with a video analysis program, Interact, into visual charts, and the discussions related to cooking performances were transcribed. The analysis suggests that the cooking practice involves interplay among the elements of the two conceptualisations: procedures join materials with competences, engagements link competences with meanings and understandings connect meanings with materials. This is visualised as a triangle in which understandings, procedures and engagements represent the sides of the triangle between the apexes of materials, competences and meanings. By combining an auto-ethnographical perspective with a video method and by analysing the practice of cooking as a situational and embodied performance, the study contributes to the current understanding of the elements of practice and introduces a novel empirical application of practice theory.

Barriers to Increasing Plant Protein Consumption in Western Populations

To better understand the conditions for increasing plant protein consumption globally and in particular in those food cultures in which plant proteins are a less culturally embedded part of the cuisine, this chapter examines the barriers to a transition to more plant-based diets. Here, barriers refer to both individual and structural issues that make it difficult for people to increase their use of plant proteins and to decrease that of meat and dairy products. The chapter reviews the current meat and pulse consumption trends in Western countries, the intentions that consumers already have for changing their diets to include less meat, and the different kinds of barriers to increasing the use of plant proteins. In the final section, potential solutions are discussed, and future directions are outlined for food research and policies aiming at enhancing plant protein consumption in Western food cultures.