Annukka Vainio

Does belief matter in climate change action

We studied environmental action and its predictors in a multi-scalar context of climate change politics. We asked how belief in climate change, post-materialist values, trust and knowledge predict people’s engagement in environmental action by testing two alternative structural equation models (SEM). In one of these models all these factors directly predicted climate-friendly action, and in the other the effect of political trust, post-materialist values and climate change knowledge on climate-friendly action was mediated by belief in climate change. The models were tested with Eurobarometer 69.2 survey data of adult people living in Finland (N = 1,004). The SEM revealed that belief in climate change mediates the effect of post-material values, trust and knowledge on climate-friendly action. It is therefore important to recognize the role of belief in the public understanding of large-scale environmental problems. These results help political authorities to develop policies to encourage people’s engagement in climate-friendly action.

Beyond research ethics: anonymity as ‘ontology’, ‘analysis’ and ‘independence’

Anonymity – its desirability and perceived difficulty divides the domain of qualitative research. This article shows that such divisions are associated with discrepancies in assumptions about what the power relations between the researcher and the researched, as well as the desired goals of the research, should be. This article questions the assumption that anonymity is necessary only for ethical reasons and identifies three additional functions of it in qualitative research: anonymity as ‘ontology’, anonymity as ‘analysis’ and anonymity as ‘independence’. First, ontologically, anonymity is a way of turning into ‘data’ what someone has said or written. Second, anonymization as ‘analysis’ turns the participants into examples of specific theoretical categories, and as such is a part of the data analysis. Third, anonymity as ‘independence’ enables the researcher to interpret the data irrespective of the participants’ wishes. As a conclusion, this article argues that anonymizing research participants has an influence on the overall quality of research and therefore is also useful when no ethical risks are perceived, when participants wish not to remain anonymous or when their anonymity cannot be guaranteed.

Moral intensity and climate-friendly food choices

By changing individual food consumption patterns, it might be possible to reduce greenhouse gas emissions associated with climate change. The aim of the current study was to examine how perceptions of the moral intensity of climate change are related to climate friendly-food choices. The participants were 350 Finnish university students in the social and behavioral sciences who completed a questionnaire during class. The results indicated that moral perceptions mainly affected the moral evaluation and intentions to make climate-friendly food choices. We suggest that the results can be used to promote climate-friendly food choices, for example, by increasing the recognition of climate change as a moral imperative and by combining environmental motives with other relevant food choice motives.

System justification and the perception of food risks

In the context of daily food consumption, individuals have to evaluate their health and environmental risks based on information provided by the institutions governing food security. At the same time, they have to trust the institutions that both protect them and provide risk information. Study 1 examined how trust in EU policies that assure food safety as well as trust in the information provided by the EU about food risks is associated with risk concern and the perceived personal control of food risks. Eurobarometer 73.5, providing data about Finnish citizens (N = 1,007), was analyzed with structural equation modeling (SEM). Trust in EU policies was associated with a low level of risk concern and a high level of risk control, whereas trust in information was associated with a high level of risk concern and a low level of risk control. Study 2 examined how system justification tendencies are associated with the perceived climate risks of one’s own food system, the perception of climate change as a national threat, as well as climate-friendly food choices. University students’ (N = 350) responses to a questionnaire were analyzed with SEM. The perception of climate change as a national threat was associated with food system justification and denial of climate change, whereas knowledge was associated with climate-friendly food choices indirectly through decreased food system justification. These findings increase our understanding of system justification in the context of risk perception and suggest how its effect could be overcome with interventions that reduce perceiving risks as national threats.

The Map of Moral Significance: A New Axiological Matrix for Environmental Ethics

This study is an investigation of the predictors of young peoples interest in environmental political action. Data were collected by means of a survey of young people (ages 15-30) living in Finland (N = 512). The results supported the Environmental Political Action Interest Model (EPAIM) proposed in this study and show that post-materialist values and political competence increased interest in environmental political action. In addition, trust in political parties and nongovernmental organisations was indirectly associated with interest in environmental political action. The results suggest how political authorities might develop policies to encourage young peoples participation in environmental politics.

Weighing the Risks of Nuclear Energy and Climate Change: Trust in Different Information Sources, Perceived Risks, and Willingness to Pay for Alternatives to Nuclear Power

We examined how individuals perceive nuclear energy in the context of climate change mitigation and how their perceptions are associated with trust in different risk information sources. We analyzed the interrelationships between trust, perceived risk of nuclear power, climate change concern, perception of nuclear energy as an acceptable way to mitigate climate change, and willingness to pay (WTP) for alternatives to nuclear power. A nationwide survey (N = 967) collected in Finland was analyzed with structural equation modeling. The associations between trust and perceived risk of nuclear power, climate change concern, and perception of nuclear power as a way to mitigate climate change varied by the type of information source. Political party support and other background variables were associated with trust in different information sources. The effect of trust in information sources on WTP was mediated by perceived risks and benefits. The results will increase our understanding of how individuals perceive nuclear energy as a way to cut CO2 emissions and the role of trust in different information sources in shaping nuclear risk perceptions and energy choices.

Religious conviction, morality and social convention among Finnish adolescents

The assumptions of Kohlberg, Turiel and Shweder regarding the features of moral reasoning were compared empirically. The moral reasoning of Finnish Evangelical Lutheran, Conservative Laestadian and non‐religious adolescents was studied using Kohlberg’s Moral Judgment Interview and Turiel Rule Transgression Interview methods. Religiosity and choice in moral dilemmas (orientation) were related to the structural stages of reasoning. The choice in moral dilemmas was related to the distinction between morality and social convention as separate domains. Religious participants made no distinction between morality and social convention, and their conception of morality was dependent on religious authorities. The implications of the results for moral education in schools are briefly discussed.

The effect of gender, age and product type on the origin induced food product experience among young consumers in Finland

Locally produced and sourced food products are gaining popularity among consumers. The effect of the expectations induced by the origin of the food was studied with 1491 consumers in two separate studies among different age groups. In order to test the consumer response to the product origin neutral, domestic, and local conditions were used. Consumers evaluated the products pleasantness, their probability to choose it, the overall quality, and their willingness to pay. To gather information on whether the phenomenon was consistent, independent from the product category, three different types of products were tested (meat, bread, and vegetables). Our results show that a closer origin does not necessarily produce a positive response, but that there are several moderating factors such as gender, age, and product type. Female university students responded equally to domestic and local origins in the case of bread, but for meat products, only those of local origin induced a positive reaction. In this study population, the male respondents only reacted to a local origin in the case of bread, while domestic meat products provided similar results to local origins. Among young men consumers in the 7th-9th grades responded to the local origin of vegetables positively, while others among the youngest consumers, the origin did not induce a significant effect. The results indicate that even when the product is not appealing itself, locality can still increase the perceived quality.

Barriers to Increasing Plant Protein Consumption in Western Populations

To better understand the conditions for increasing plant protein consumption globally and in particular in those food cultures in which plant proteins are a less culturally embedded part of the cuisine, this chapter examines the barriers to a transition to more plant-based diets. Here, barriers refer to both individual and structural issues that make it difficult for people to increase their use of plant proteins and to decrease that of meat and dairy products. The chapter reviews the current meat and pulse consumption trends in Western countries, the intentions that consumers already have for changing their diets to include less meat, and the different kinds of barriers to increasing the use of plant proteins. In the final section, potential solutions are discussed, and future directions are outlined for food research and policies aiming at enhancing plant protein consumption in Western food cultures.