Marina Ramos-Serrano

‘Follow the closing of the campaign on streaming’: The use of Twitter by Spanish political parties during the 2014 European elections

The results of the elections to the European Parliament of 25 May 2014 marked a before and an after for Spanish politics. This influential European campaign took place at a moment when Internet use was well established as a tool, with political parties and candidates actively using social media. This article aims to research whether Spanish parties are using Twitter to develop interactive communication, or simply for broadcasting messages. Thus, the Twitter activity of various political parties during the 2014 European campaign is content-analysed. Results indicate that activity seems to depend on ideology, that parties are revealed to be committed to unidirectional communication/broadcasting, and that debate on Twitter is fundamentally between the politicians themselves. On a theoretical level, our data are in line with the idea that the normalisation hypothesis tends to prevail.

Los menores como usuarios creadores en la era digital: del prosumer al creador colaborativo. Revisión teórica 1972-2016

espanolIntroduccion. Este articulo presenta una revision cronologica de las teorias que contemplan a los menores de edad como creadores de contenidos digitales. Marco teorico. Se han seleccionado todas aquellas que aportan una definicion terminologica para describir su comportamiento en Internet. Conclusiones y discusion. Podemos afirmar que nos encontramos con numerosas etiquetas para denominar de forma distinta su presencia y participacion en la red y que los expertos proponen establecer con ellas la existencia de nuevas generaciones de jovenes, entre las que apenas transcurre el tiempo ni se produce un cambio sustancial en la manera de consumir o producir contenidos: generacion WhatsApp, Twitter, selfie o Snapchat. Por ello nos preguntamos que determina realmente que haya una nueva generacion de jovenes creadores de contenidos digitales y proponemos, frente al excesivo etiquetado, hablar de perfiles de usuarios, para lo que hacemos una recopilacion de sus caracteristicas en funcion del uso de la tecnologia. EnglishIntroduction. The current article is a chronological review of theories that consider to minors as digital content creators. Theoretical framework. To achieve this it has been selected all those that contribute to defining terminology to describe the online behavior of this kind of users. Conclusions and discussion. Results can confirm that we are encountering new forms of tagging their online presence and participation. This makes that experts talk about new generations of digital content creators among which just takes time and a substantial change occurs in the way they consume and produce digital content: WhatsApp, Twitter, selfie o Snapchat generations. Therefore we wonder what really determines a new generation of young creators of digital content and propose, against excessive labeling, talk about user profiles, for what we do a compilation of their characteristics depending on the use of technology.

Propaganda electoral. Elementos publicitarios y estrategias comunicativas en las elecciones municipales de Sevilla en 2003. Juan Rey (editor). Sevilla, MAECEI, 2005. 162 páginas.

Obra ressenyada: Juan REY (editor), Propaganda electoral. Elementos publicitarios y estrategias comunicativas en las elecciones municipales de Sevilla en 2003. Sevilla: MAECEI, 2005.