Markéta Bobková

Analýza spolupráce v cestovním ruchu z pohledu síťových charakteristik

Předložený přispěvek se zaměřuje na analýzu spoluprace akterů cestovniho ruchu zapojených do tvorby spolecneho produktu ve formě turisticke karty. Jeho cilem je představit strukturu regionalni spoluprace a s využitim siťove analýzy vizualizovat kooperativni chovani a zhodnotit kvantitativni charakteristiky vznikle sitě. Jedna se o aktualni problematiku, neboť zapojeni do různých forem spoluprace může přispět k rozvoji destinace a posileni jeji konkurenceschopnosti. Pro analýzu konkretniho připadu byl zvolen projekt Olomouc region Card, který vznikl již během roku 2004 a je do něj zapojeno rozmanite množstvi poskytovatelů služeb. V iniciovani spoluprace sehrava zasadni roli veřejný sektor. Významnou měrou se do kooperacnich aktivit zapojuje i soukromý sektor, jehož ucast zajisťuje pestrou skalu služeb a diverzifikovanou nabidku atraktivit s různou urovni slev. Lze konstatovat, že vytvořena siť se stava prostředkem specializace, avsak intenzita spoluprace neni na takove urovni jako v turisticky vyspělých alpských zemich, ktere prochazi dlouhodobým uspěsným vývojem řizeni a nyni se nachazi v tzv. konsolidacni fazi spoluprace.

Networking in a destination from the perspective of virtual relationships and their spatial dimension

From the economic-geographical approach point of view, a tourism destination is traditionally regarded as a defined geographical area. However, the destination can be considered as a socio-economic system composed of a variety of entities, with many certain types of links among them. Increasing pressure on the destination competitiveness requires more complex methods for investigating internal links and the description of their structures. Using a network analysis in combination with a spatial perspective could provide relevant results for understanding collaborative relationships. This paper focuses on the network of relations that are established due to the participation in the tourism product – the Olomouc visitor card project. The core of the network analysis lies in the website links among stakeholders who joined the Olomouc visitor card project. The main idea is that these virtual relationships may also reflect a social process. Hence, the paper measures the quantitative network characteristics of tourism destination web space and visualizes the existing network on a map. Finally, the results are discussed in the context of tourism destination governance.

Spa, Spa Tourism and Wellness Tourism in the Czech Republic

Abstract The aim of this paper is to compare and assess the position of the spa and wellness sector in the structure of tourism in the Czech Republic. In this context, the article deals with the brief history of the Czech spa tourism and the development of spa tourism in the spa resorts, including the focus of specialized literature review. The methodological part consists of an explanation of the existing statistical information about the spa sector. The main part of the paper deals with the geographic analysis of current spa centres (the capacity of spa and total collective accommodation facilities, the number of spa patients and guests, guest attendance and their geographical structure). The assessment also includes the determination of the importance of the spa for overall spa tourism. Furthermore, the paper also deals with the development and localization of the selected forms of wellness tourism. As a pilot example, aquaparks built especially in the last 20 years in the Czech Republic were chosen.

Využití teorie her v konceptu destination governance

Předložený přispěvek se zabýva možnosti využiti teorie her v konceptu destination governance, který klade důraz na prava a zajmy různých stakeholderů působicich v turisticke destinaci. Zminěný koncept zkouma take povahu a zdroje vzajemných interakci, ktere se odehravaji mezi těmito aktery. Za jeden z možných přistupů ke strukturam destination governance lze považovat řizeni turisticke destinace formou siti. Větsi množstvi různorodých akterů, kteři se v teto siti nachazeji, a nedostatek jejich rozhodovacich pravomoci může vest ke střetu zajmů a potižim při řeseni nasledně vzniklých problemů. Takova situace může dospět až ke stagnaci rozvoje destinace a ke ztratě jeji konkurenceschopnosti. Cilem clanku je poskytnout teoretický zaklad pro využiti teorie her v konceptu destination governance. Clanek nejprve formou literarni reserse rozebira problematiku spoluprace v ramci siti. Dale nastiňuje souvislosti a možnosti využiti teorie her v oblasti cestovniho ruchu, resp. řizeni destinace. K těmto aplikacim lze dojit využitim metod analýzy, syntezy a kompilace odborných publikaci. Výsledky potvrzuji, že teorii her lze využit jako nastroj k analýze strategických interakci, který přispiva k lepsimu pochopeni mechanismů spoluprace a efektivnosti různých struktur partnerstvi v destinaci cestovniho ruchu.

Destination Networks as a Tool for Minimizing the Risk and Improving the Performance of a Destination

Abstract The management of a tourist destination in the form of networks is considered to be one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The aim of this paper is to quantify to what extent each of the determinants of the DMO success participate in the total destination performance, and thus point out the factors of a potential risk. The main objective of this paper is the cooperation between the destination management organization (DMO), public sector and entrepreneurs providing tourism services. The data collection was achieved by conducting in-depth interviews and structured questionnaires. The analysed data identify the factors of successful mutual cooperation that are used as inputs for further modelling. The contribution of the paper lies in the application of the total quality management concept methodology to identify the share of each factor/determinant in the DMO performance.

The Process of Managing a Destination in Lower and Upper Austria

Abstract The focus of the submitted article is to introduce the findings of author’s research in the area of destination management process conducted in the developed (Alpine) tourist destinations in the year of 2014. The theoretical part based on a literature review summarizes current knowledge dealing with the destination management process in terms of approaches and research findings. Problems influencing either positively or negatively this process, e.g. financing, legislation or cooperation among stakeholders are also defined. The practical application part includes an analysis of model destinations in Lower Austria and Upper Austria and presents the results of qualitative research conducted in these destinations. The collected information can be used to design methods leading to the improvement of the destination management process in tourist less developed destinations.