Martin Šauer

Světové turistické proudy 2015

Přispěvek se zabýva rozloženim výjezdoveho cestovnim ruchu ve světě. Cilem je analýza a hodnoceni hlavnich turistických proudů. Přinasi kartografickou analýzu jejich prostorove distribuce. V clanku jsou identifikovany nejvýznamnějsi zdrojove země mezinarodniho cestovniho ruchu, ktere stoji za dlouhodobým růstem rozvoje mezinarodniho cestovniho ruchu. Výsledkem analýz je identifikace tři zakladnich procesů, ktere se v mezinarodnim výjezdovem cestovnim ruchu prosazuji. Prvnim z nich je koncentrace turistických proudů na urovni jednotlivých makroregionů, druhým je rostouci pocet cilových destinaci, ktere se zapojuji do mezinarodniho cestovniho ruchu, a konecně třeti je stale dominantni, i když postupně oslabujici postaveni Evropy a s tim souvisejici posilovani východni a jihovýchodni Asie.

Economic transition and tourisim development - mass tourism in Prague

Prague, a metropolitan city, with the privilage in its historical and cultural heritage (since 1992 on the UNESCO heritage list) has the predominant position in inbound tourism in the Czech Republic. Thus tourism is an important part of Prague’s economy and therefore tourism impacts are reflected in life of residents, and in urban planning as well. The aim of the paper is to present how considerably the tourism development in Prague has transformed since 1990s. Primarily, the political and economic transition in 1990s is introduced to hightlight the major implications of the political-economic regime change in field of urban tourism. The research focuses on the development of the nature and structure of tourism demand (tourist flows) and at the same time on the policy of urban planning. The effects of “the urban tourism strategy” (changes in the functional-spatial structure of the tourism supply) describe a survive covering the historical core of the city. Undoubtedly, Prague turned out as a product of mass tourism and to cope with this situation policy-makers and responsible authorities in tourism have to come up with a new strategy that makes Prague competitive of the future.

Role malých a středních podniků v marketingových aktivitách destinace

Cilem clanku je diskutovat roli malých a střednich podniků v marketingových aktivitach destinace. Detailně rozebira marketingove aktivity v jednotlivých fazich marketingoveho trychtýře a analyzuje postaveni malých firem v těchto aktivitach. Clanek take upozorňuje na nutnost vzajemne kooperace podnikatelů v cestovnim ruchu, nutně ne vsak ve vsech aktivitach a za vsech okolnosti. Zakladni platformou pro kooperaci jsou strategicke obchodni oblasti (SBA) definovane Beritellim, Laesserem a Biegerem (2014), ktere v sobě integruji ucelený soubor služeb a dalsich prvků nabidky destinace nabizený urcitemu segmentu poptavky. Rozbor marketingoveho trychtýře destinace ukazal, že mezi hlavni oblasti kooperace MSP patři budovani brandu SBA, vnitřni marketing destinace, propojovani dilcich služeb nebo post-nakupni servis. Klicovým předpokladem je znalost navstěvniků a charakteru jejich chovani.

Geography of Tourism in the Czech Republic

Geography of tourism in the country is presented by discussing five different problem areas presented in the national literature, such as spatial organisation of tourism, its main forms and types, analysis of selected localisation, selective and realisation factors in tourism or applied research in the field of geographical problems in tourism. Geographical situation and natural preconditions for tourism in the Czech Republic are introduced in this chapter. The distribution of tourism resources focuses on the specificity of natural conditions with its unique landscape, climate, fauna and flora and water conditions. The geographical approach serves as a presentation of preserved territories of the country’s area. The most important in this category are national parks, which are shortly described. An important, however brief, part of the chapter is dedicated to the description of the historical and cultural heritage of cultural centres and architectural monuments. The values potential is complemented by a presentation of basic and secondary infrastructure of tourism stressing the role of accommodation facilities and sport-recreational and transport infrastructure. The next part presents the inbound tourism with its dynamics, structure, seasonality and qualitative change of demand, as well as opinions of tourists about their visits and most preferred destinations. The main types of tourism shortly introduced here are as follows: urban, sport, congress and spa and wellness tourism. This chapter is summarised with a description of tourism regionalisation in the Czech Republic.

Spa, Spa Tourism and Wellness Tourism in the Czech Republic

Abstract The aim of this paper is to compare and assess the position of the spa and wellness sector in the structure of tourism in the Czech Republic. In this context, the article deals with the brief history of the Czech spa tourism and the development of spa tourism in the spa resorts, including the focus of specialized literature review. The methodological part consists of an explanation of the existing statistical information about the spa sector. The main part of the paper deals with the geographic analysis of current spa centres (the capacity of spa and total collective accommodation facilities, the number of spa patients and guests, guest attendance and their geographical structure). The assessment also includes the determination of the importance of the spa for overall spa tourism. Furthermore, the paper also deals with the development and localization of the selected forms of wellness tourism. As a pilot example, aquaparks built especially in the last 20 years in the Czech Republic were chosen.

Marketingové partnerství v řízení destinace

Clanek se zabýva problematikou spoluprace v oblasti marketingových aktivit destinaci cestovniho ruchu. Přinasi přehled různých teoretických přistupů k vysvětleni nutnosti spolecne spoluprace různých akterů cestovniho ruchu v destinaci. V teto souvislosti představuje komunitně a korporatně orientovane modely vzajemne spoluprace. Specifickou pozornost věnuje mikroekonomickým důvodům zasahu statu do procesů destinacniho marketingu. V zavěru jsou uvedena východiska aplikovana na prostředi svýcarskeho cestovniho ruchu, a to jak v teoreticke, tak prakticke rovině.

Politika cestovního ruchu v ČR v letech 2007-2013 a její očekávané možnosti v letech 2014-2020

Přispěvek diskutuje soucasnou a budouci podobu politiky cestovniho ruchu v CR. Nejdřive je vyhodnocena dosavadni veřejna podpora cestovniho ruchu, prioritně hlavně Regionalni operacni programy a Integrovaný operacni program. Nasledně je prostor věnovan nove Koncepci statni politiky cestovniho ruchu a problematice připravovaných operacnich programů strukturalni politiky EU. V teto souvislosti clanek analyzuje věcný soulad priorit a opatřeni Koncepce statni politiky cestovniho ruchu s navrhovanou podobou Integrovaneho regionalni operacniho programu

Ekonomické aspekty událostí cestovního ruchu – teoretické přístupy k měření dopadů

This paper deals with the phenomenon of tourism events and their significance for the development of destinations. A good amount of attention is paid to the economic impacts of such events. This paper focuses on research of theoretical approaches to measuring economic impacts at the regional and local levels. The aim is to create a structured overview of methods and procedures that can be practically applicable in the Czech environment.