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Markus Müllner

University of St. Gallen

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Publication

Featured researches published by Markus Müllner.

Journal of Business-to-business Marketing | 2008

International Key Account Management in Manufacturing Companies: An Exploratory Approach of Situative Differentiation

Dirk Zupancic; Markus Müllner

Archive | 2014

Spitzenleistungen im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2008

The Effects of Communication Mode in Relationship Selling

John D. Hansen; Robert J. Riggle; Brent G. Goff; Charles R. Strain; Lucille V. Pointer; Delia H. Rodriguez; Dirk Zupancic; Markus Müllner

Archive | 2014

2 Situatives Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2014

9 Scorecard im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2014

7 Skills im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2014

5 Strategy im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2014

10 Akzente im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2014

8 Structures im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

Archive | 2014

4 Screening im Key Account Management

Christian Belz; Markus Müllner; Dirk Zupancic

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Collaboration

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Dirk Zupancic

University of St. Gallen

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Christian Belz

University of St. Gallen

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Brent G. Goff

University of Houston–Downtown

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John D. Hansen

University of Alabama at Birmingham

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Robert J. Riggle

Northern Illinois University

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