Marshall McLuhan

El Medio es el Masaje

mos libros se titula precisamente asi: El medio es el masaje y se subtitula Un inventario de efectos (titulo original ingles: The Medium is the Massage. An Inventory of Effects, publicado en 1967 por Bantam Books, Nueva York, Londres, Toronto). El texto literario o cientifico corresponde a McLuhan, mientras que Quentin Fiore se ha encargado de las fotografias y diagramas, asi como Jerome Agel realizo la labor de coordinacion. Es un libro en

Las leyes de los medios

Enuncia y explica las cuatro leyes de los medios que analizan la evolucion y genealogia de las formas de comunicacion humana de todo tipo.

Radio: The Tribal Drum'

Editors Note: This article is a chapter from Mr. McLuhans forthcoming book, Understanding Media, slightly revised for publication in AVCR. It deals with the neglected medium of radio and interprets radio in terms of the inherent communication content of the medium as such. Mr. McLuhans major thesis is that the medium is the message. The interpretation of media as unique and intrinsic messages per se parallels and complements the thesis of Edward T. Hall (The Silent Language, Doubleday and Co., 959g) that culture is communication and expands and clarifies Sigmund Freuds maxim (Civilization and its Discontents, W. W. Norton & Co., 1962) that all media are extensions of the human sensorium. One of the discomforting characteristics of Mr. McLuhans writings is that they require the reader to think for himself. The following article on radio as a message--a tribal message-incorporates this requirement and its attendant discomfort.-C. F. Hoban.

Radio and Television

Sydney W. Heads Broadcasting in America: A Survey of Radio and Television (Boston: Houghton-Mifflin, 1972—

Understanding Media: The Extensions of Man

9.95 tentative price) Edith Efrons The News Twisters (Los Angeles: Nash, 1971—

The Gutenberg galaxy : the making of typographic man

7.95) The Mass Media and Politics (New York: The New York Times Library and Information Services Division, 1971—

The Gutenberg Galaxy

25.00) Robert J. Blakelys The Peoples Instrument: A Philosophy for Public Television (Washington: Public Affairs Press, 1971—

The medium is the message

6.00) Dorthea H. Roth and Donel W. Prices Instructional Television: A Method for Teaching Nursing (St. Louis: C.V. Mosby, 1971—

The Medium Is the Massage

5.95, paper) Sydney Head is Educational Information Collection for Television (Washington: Educational Information Services Inc. 1150 Connecticut Ave. NW, current periodical—price of subscription not known) Nathaniel E. Feldman and Charles M. Kelly (eds.) Communication Satellites for the 1970s: Technology (Cambridge, Mass.: MIT Press, 1971—

The Medium Is the Massage: An Inventory of Effects

18.50) Willi Frischauers Will You Welcome Now...David Frost (New York; Hawthorn, 1971—