Mary Zey-Ferrell

Is all social exchange marketing

The attempt of some marketers to define marketing as all social behavior broadens marketing to an extent that it is difficult if not impossible to operationalize. The marketing discipline is facing an identity crisis because it is expanding its boundaries to include all human exchange. The consequences of the blurred image of marketing will be confusion in research, teaching and the practice of marketing.

Predictors of Faculty Intent to Exit the Organization: Potential Turnover in a Large University

A comprehensive model of intent to exit (leave) the employing organization was developed to include personal traits, early childhood socialization, higher education socialization, occupational status, personal values, general attitudes, professionalism, dissatisfaction, and support for collective bargaining variables. A representative stratified random sample yielded a 69.7% return rate of university faculty of a major state university in the midwest. The findings of the regression analysis of all variables in the model demonstrated that attitudinal support for collective bargaining, job dissatisfaction variables, personal traits of age and sex, and selected measures of professionalism were the major predictors of intent to exit the organization. This analysis further demonstrated the need for a more comprehensive model of intent to exit which includes not only the more often used psychological variables but also structural variables and alternative methods of modifying the employing organization which may be available to employees, in this case collective bargaining.

Consumer Preferences and Selected Socioeconomic Variables Related to Physical Adequacy of Housing

To a large extent, the adequacy of physical conditions of housing is considered to be associated with the consumers preferences for alternative consumption items and various socioeconomic characteristics of that consumer. The relationships of housing adequacy to race, town, tenure, wifes education, occupational prestige of the head of household, family income, and preferences for long- and short-range alternatives to housing were analyzed to determine which socioeconomic conditions and preferences were related to housing adequacy. The sample consisted of 361 females in two culturally different, small Louisiana communities with less than 6,500 populations. Orthogonal factor analysis of the attitude items, followed by least squares analysis of variance or simple linear correlations, where statistically appropriate, was used to determine significant differences in the adequacy of housing factor scores. Housing was significantly less adequate for blacks, for those living in the north Louisi ana community, and for those who lived in rented houses. The families of females who possessed lower levels of education and the families of males who worked at jobs with lower occupational prestige also lived in less adequate housing. The females who did not prefer to spend their resources on long-range alternatives to housing lived in less adequate housing. Thus, both socioeconomic variables and consumer preferences were directly associated with housing adequacy. The theoretical proposition that consumer preferences serve as an attitudinal link between the socioeconomic variables and housing adequacy was not supported by our data. The socioeconomic variables were related to housing adequacy but not generally related to consumer preferences. Only the socioeconomic variable, town, was related to consumer preferences.

Faculty work in a regional public university: An empirical assessment of goal consensus and congruency of actions and intentions

This analysis is concerned with the horizontal and vertical consensus of definitions of work appropriate to accomplish the goals of university administrators and faculty, as well as the congruency of ideal (intent) and actual (action/behavior) work of faculty. Data-gathering techniques include the following: historical analysis of the university; interviews with the provost, 5 college deans, and 32 chairpersons; and a survey of 503 faculty (69% return rate). Faculty work perceived to achieve departmental goals lacked horizontal consensus, especially among chairpersons in the same college and among faculty in the same department. Vertical consensus was weak, especially between chairpersons and their faculty, and in most colleges between deans and chairpersons. Greatest incongruencies were between faculty intentions and reported actions. There was declining support for administrative goals as one moved down the hierarchical structure within the university. Perspectives were explored that account for the lack of goal consensus and the incongruency between intentions and reported actions.

Chairpersons as Negotiators of Faculty Role Commitments: A Case Study of Departments in the Social Sciences

the position of chairperson as negotiator of differential faculty role commitments to teaching, research, and service. The college dean and chairpersons stress the importance of dual commitments to teaching and research. More than half thefaculty see the twin roles of teaching and research as an ideal career expectation, but less than one-third are actually committed to both. Considerable diversity exists among the six departments about role commitments that are most appropriate or actually performed. This diversity suggests the need to reassess current professional norms that often stress the equal importance of teaching and research.

A rejoinder: Is all social exchange marketing? A reply

Our article, “Is All Social Exchange Marketing?”, was a reaction to the works of several authors, only one of which was an article by Richard Bagozzi, “Marketing as Exchange” (1975). This article is a reaction specifically to Bagozzis “Is All Social Exchange Marketing?: A Reply” (1977). Neither this article nor our earlier one is a development of a theory or a framework for the construction of marketing theory. Thus there were no developments of premises, propositions or formated statements of relationships in that article or this one which might be miscontrued to be a perspective, framework, or theory of marketing. First, we challenge Bagozzi to develop a unique theory of marketing exchange as differentiated from more general concepts of all social, psychological and economic exchanges. Then we defend the purpose and logic of our article against Bagozzis fallacious assertions relating to our fallacies of logic and misinterpretations of his works, and we point out his inconsistencies and fallacies of logic.