Meredith L. Gore

Effects on risk perception of media coverage of a black bear-related human fatality

Abstract On 19 August 2002 an infant was fatally injured by a black bear (Ursus americanus) in Fallsburg, New York. Based on the social amplification of risk theory, we anticipated that media coverage of the incident would affect perceived bear-related risk among residents in New Yorks black bear range. We compared results from a pre-incident mail survey (March 2002; n = 3,000) and a post-incident telephone survey (September 2002; n = 302) of New York residents in the same geographic regions to determine whether perception of personal risk (i.e., the perceived probability of experiencing a threatening encounter with a black bear) had changed as a result of the infant death. Additionally, we performed content analysis of news stories published between 19 August and 19 September 2002 (n = 45) referencing the incident. The proportion of respondents who believed the risk of being threatened by a bear was acceptably low increased after the incident (81% pre-incident vs. 87% post-incident), corresponding with an increase in print media coverage of black bears during the month following the incident. The majority of media coverage noted the rarity of human fatalities caused by black bears. Stability in risk perception may have been reinforced by media coverage that uniformly characterized the risk of a bear attack as extremely low. Alternatively, existing perceptions of black bear-related risk may have been reinforced by the short-term nature of media coverage after the incident. The fatality did not serve as a focus event that motivated stakeholder groups to promote change in wildlife management policy. Additional bear-related fatalities, however, could create the impetus for a change in risk perception via a social amplification of risk. Wildlife managers should be aware of potential media effects on risk perception and recognize the potential for risk communication to improve the congruence between actual and perceived risk.

Education programs for reducing American black bear–human conflict: indicators of success?

Abstract Education programs designed to reduce conflicts between American black bears (Ursus americanus) and humans are often implemented by diverse groups of wildlife practitioners who may devote significant resources to these programs, yet little has been done to characterize the content, structure, and effectiveness of these programs. We review 6 education programs in North America. We build on a common performance indicator used in 5 of 6 programs—a reduction in the number of bear–related complaints to wildlife authorities—and suggest that practitioners incorporate other explanatory variables such as human dimensions, weather, natural food, or number of bears harvested. Some of these explanatory variables draw on potentially existing databases; others require new databases. If education programs are to remain an integral part of bear conservation and management, evaluation is essential to understand the ability of such programs to reduce conflict and encourage coexistence between people and bears.

Australian and U.S. News Media Portrayal of Sharks and Their Conservation

Investigation of the social framing of human-shark interactions may provide useful strategies for integrating social, biological, and ecological knowledge into national and international policy discussions about shark conservation. One way to investigate social opinion and forces related to sharks and their conservation is through the medias coverage of sharks. We conducted a content analysis of 300 shark-related articles published in 20 major Australian and U.S. newspapers from 2000 to 2010. Shark attacks were the emphasis of over half the articles analyzed, and shark conservation was the primary topic of 11% of articles. Significantly more Australian articles than U.S. articles treated shark attacks (χ(2) = 3.862; Australian 58% vs. U.S. 47%) and shark conservation issues (χ(2) = 6.856; Australian 15% vs. U.S. 11%) as the primary article topic and used politicians as the primary risk messenger (i.e., primary person or authority sourced in the article) (χ(2) = 7.493; Australian 8% vs. U.S. 1%). However, significantly more U.S. articles than Australian articles discussed sharks as entertainment (e.g., subjects in movies, books, and television; χ(2) = 15.130; U.S. 6% vs. Australian 1%) and used scientists as the primary risk messenger (χ(2) = 5.333; U.S. 25% vs. Australian 15%). Despite evidence that many shark species are at risk of extinction, we found that most media coverage emphasized the risks sharks pose to people. To the extent that media reflects social opinion, our results highlight problems for shark conservation. We suggest that conservation professionals purposefully and frequently engage with the media to highlight the rarity of shark attacks, discuss preventative measures water users can take to reduce their vulnerability to shark encounters, and discuss conservation issues related to local and threatened species of sharks. When integrated with biological and ecological data, social-science data may help generate a more comprehensive perspective and inform conservation practice.

Poaching Risks in Community-Based Natural Resource Management

Poaching can disrupt wildlife-management efforts in community-based natural resource management systems. Monitoring, estimating, and acquiring data on poaching is difficult. We used local-stakeholder knowledge and poaching records to rank and map the risk of poaching incidents in 2 areas where natural resources are managed by community members in Caprivi, Namibia. We mapped local stakeholder perceptions of the risk of poaching, risk of wildlife damage to livelihoods, and wildlife distribution and compared these maps with spatially explicit records of poaching events. Recorded poaching events and stakeholder perceptions of where poaching occurred were not spatially correlated. However, the locations of documented poaching events were spatially correlated with areas that stakeholders perceived wildlife as a threat to their livelihoods. This result suggests poaching occurred in response to wildlife damage occurred. Local stakeholders thought that wildlife populations were at high risk of being poached and that poaching occurred where there was abundant wildlife. These findings suggest stakeholders were concerned about wildlife resources in their community and indicate a need for integrated and continued monitoring of poaching activities and further interventions at the wildlife-agricultural interface. Involving stakeholders in the assessment of poaching risks promotes their participation in local conservation efforts, a central tenet of community-based management. We considered stakeholders poaching informants, rather than suspects, and our technique was spatially explicit. Different strategies to reduce poaching are likely needed in different areas. For example, interventions that reduce human-wildlife conflict may be required in residential areas, and increased and targeted patrolling may be required in more remote areas. Stakeholder-generated maps of human-wildlife interactions may be a valuable enforcement and intervention support tool.

From Victim to Perpetrator: Evolution of Risk Frames Related to Human–Cormorant Conflict in the Great Lakes

To better understand media coverage and perceptions of risk associated with human–cormorant conflicts, we adapted the notions of “victim” and “perpetrator” to the context of cormorant-related risks and applied them as risk frames in a content analysis. We characterized stories about cormorants in 140 U.S. and Canadian newspaper articles published between 1978 and 2007 to document how coverage has changed through time. The total number of stakeholder groups and risks perpetrated by cormorants identified in coverage increased over our study period, shifting the predominant risk frame applied to cormorants from victim to perpetrator. We discuss the implications of this shift and the use of risk frames in content analyses to inform risk communication.

WILDLIFE DISEASE AND RISK PERCEPTION

Abstract Risk perception has an important influence on wildlife management and is particularly relevant to issues that present health risks, such as those associated with wildlife disease management. Knowledge of risk perceptions is useful to wildlife health professionals in developing communication messages that enhance public understanding of wildlife disease risks and that aim to increase public support for disease management. To promote knowledge of public understanding of disease risks in the context of wildlife disease management, we used a self-administered questionnaire mailed to a stratified random sample (n = 901) across the continental United States to accomplish three objectives: 1) assess zoonotic disease risk perceptions; 2) identify sociodemographic and social psychologic factors underlying these risk perceptions; and 3) examine the relationship between risk perception and agreement with wildlife disease management practices. Diseases we assessed in the surveys were rabies, plague, and West Nile virus. Risk perception, as measured by an index consisting of severity, susceptibility, and dread, was greatest for rabies and West Nile virus disease (x¯ = 2.62 and 2.59, respectively, on a scale of 1 to 4 and least for plague (x¯ = 2.39). The four most important variables associated with disease risk perception were gender, education, prior exposure to the disease, and concern for health effects. We found that stronger risk perception was associated with greater agreement with wildlife disease management. We found particular concern for the vulnerability of wildlife to zoonotic disease and for protection of wildlife health, indicating that stakeholders may be receptive to messages emphasizing the potential harm to wildlife from disease and to messages promoting One Health (i.e., those that emphasize the interdependence of human, domestic animal, wildlife, and ecosystem health).

Campground Manager and User Perceptions of Risk Associated with Negative Human-Black Bear Interactions

Negative human–black bear interactions in New Yorks Adirondack Park campgrounds pose risk management challenges. Communication is one tool available to modify human behavior and reduce associated risks, but knowledge of constructs influencing risk perception among key stakeholder groups is needed to design effective risk communication approaches. We interviewed managers (n = 14) and users (n = 40) at 7 Adirondack Park campgrounds to characterize risk perceptions between groups. We identified eight constructs influencing risk perceived by users and/or managers with three constructs congruent between groups, and five constructs divergent. We discuss how congruencies and shared understanding across groups, and explicit recognition by risk communicators of differences between groups, may offer opportunities to maximize successes of risk communication efforts in campgrounds.

Stewardship as a Path to Cooperation? Exploring the Role of Identity in Intergroup Conflict Among Michigan Wolf Stakeholders

Post-recovery wolf management remains controversial. In Michigan, dialogue centers on hunting wolves but controversy may be more nuanced than simple pro- or anti-hunting positions. Social identity may cause stakeholders to organize in groups and identity differences may be driving controversy. To explore stakeholder disagreement over wolf management, we conducted semi-structured key informant interviews (n = 21) about identity and stewardship in August–September 2012. Four overarching identity themes emerged regarding: (a) management objectives, (b) focal levels, (c) control methods, and (d) justifications for methods. Themes indicated two main researcher-defined identity groups. Interviewees from both groups identified six common stewardship themes: (a) bequest values, (b) ecosystem health, (c) education, (d) existence values, (e) pride in natural resources, and (f) sustainability. Findings suggest stakeholders may be conflicting over opposing identities vis-à-vis organization affiliation, which may be related to what management strategies individuals oppose. Establishing common stewardship objectives through established participation methods may help alleviate controversy.

Identity-Driven Differences in Stakeholder Concerns about Hunting Wolves

Whereas past wolf management in the United States was restricted to recovery, managers must now contend with publicly contentious post-recovery issues including regulated hunting seasons. Understanding stakeholder concerns associated with hunting can inform stakeholder engagement, communication, and policy development and evaluation. Social identity theory (SIT) has been used to understand how groups interact, why they conflict, and how collaboration may be achieved. Applying SIT to stakeholder conflicts about wolf hunting may help delineate groups according to their concern about, support for or opposition to the policy choice of hunting wolves. Our objective was to assess concerns about hunting as a tool to resolve conflict in Michigan, using SIT as a framework. We used a mixed-modal sampling approach (e.g., paper, Internet) with wolf hunting-related public meeting participants in March 2013. Survey questions focused on 12 concerns previously identified as associated with hunting as a management tool to resolve conflict. Respondents (n  =  666) cared greatly about wolves but were divided over hunting wolves. Wolf conflicts, use of science in policy decisions, and maintaining a wolf population were the highest ranked concerns. Principle components analysis reduced concerns into three factors that explained 50.7% of total variance; concerns crystallized over justifications for hunting. General linear models revealed a lack of geographic influence on care, fear and support for hunting related to wolves. These findings challenge assumptions about regional differences and suggest a strong role for social identity in driving dichotomized public perceptions in wildlife management.

Perceived Risks from Disease and Management Policies: An Expansion and Testing of a Zoonotic Disease Risk Perception Model

Human dimensions information about wildlife disease risk management is an important component in developing successful policies because policy implementation depends on stakeholder involvement and public support. Understanding how stakeholders perceive risks is fundamental to successful disease management, yet a clear systematic theory-based framework is lacking. We expanded and tested a portion of the zoonotic disease risk information seeking and processing (ZDRISP) framework using a tailored design method survey with a sample (n= 4,000) of Michigan deer hunters. Our study revealed respondents perceived risks from wildlife disease management policies, which are influenced by disease risk perceptions and subjective and descriptive norms. These results advance a zoonotic disease risk perception theoretical framework that can be applied to understand stakeholder perceptions of different wildlife diseases having varying levels of prevalence, susceptibility, or severity. Integrating insights about human perceptions of the disease and its management policies will enhance likelihood of success of wildlife disease management.