Michael E. W. Varnum

The Origin of Cultural Differences in Cognition The Social Orientation Hypothesis

A large body of research documents cognitive differences between Westerners and East Asians. Westerners tend to be more analytic and East Asians tend to be more holistic. These findings have often been explained as being due to corresponding differences in social orientation. Westerners are more independent and Easterners are more interdependent. However, comparisons of the cognitive tendencies of Westerners and East Asians do not allow us to rule out alternative explanations for the cognitive differences, such as linguistic and genetic differences, as well as cultural differences other than social orientation. In this review we summarize recent developments that provide stronger support for the social orientation hypothesis.

A Cultural Neuroscience Approach to the Biosocial Nature of the Human Brain

Cultural neuroscience (CN) is an interdisciplinary field that investigates the relationship between culture (e.g., value and belief systems and practices shared by groups) and human brain functions. In this review we describe the origin, aims, and methods of CN as well as its conceptual framework and major findings. We also clarify several misunderstandings of CN research. Finally, we discuss the implications of CN findings for understanding human brain function in sociocultural contexts and novel questions that future CN research should address. By doing so, we hope to provide a clear picture of the CN approach to the human brain and culture and to elucidate the intrinsically biosocial nature of the functional organization of the human brain.

The Origin of Cultural Differences in Cognition

A large body of research documents cognitive differences between Westerners and East Asians. Westerners tend to be more analytic and East Asians tend to be more holistic. These findings have often been explained as being due to corresponding differences in social orientation. Westerners are more independent and Easterners are more interdependent. However, comparisons of the cognitive tendencies of Westerners and East Asians do not allow us to rule out alternative explanations for the cognitive differences, such as linguistic and genetic differences, as well as cultural differences other than social orientation. In this review we summarize recent developments that provide stronger support for the social orientation hypothesis.

Cultural differences are not always reducible to individual differences

We show that differences in social orientation and in cognition that exist between cultures and social classes do not necessarily have counterparts in individual differences within those groups. Evidence comes from a large-scale study conducted with 10 measures of independent vs. interdependent social orientation and 10 measures of analytic vs. holistic cognitive style. The social measures successfully distinguish between interdependence (viewing oneself as embedded in relations with others) and independence (viewing oneself as disconnected from others) at the group level. However, the correlations among the measures were negligible. Similar results were obtained for the cognitive measures, for which there are no coherent individual differences despite the validity of the construct at the group level. We conclude that behavioral constructs that distinguish among groups need not be valid as measures of individual differences.

Reasoning about social conflicts improves into old age.

It is well documented that aging is associated with cognitive declines in many domains. Yet it is a common lay belief that some aspects of thinking improve into old age. Specifically, older people are believed to show better competencies for reasoning about social dilemmas and conflicts. Moreover, the idea of aging-related gains in wisdom is consistent with views of the aging mind in developmental psychology. However, to date research has provided little evidence corroborating this assumption. We addressed this question in two studies, using a representative community sample. We asked participants to read stories about intergroup conflicts and interpersonal conflicts and predict how these conflicts would unfold. We show that relative to young and middle-aged people, older people make more use of higher-order reasoning schemes that emphasize the need for multiple perspectives, allow for compromise, and recognize the limits of knowledge. Our coding scheme was validated by a group of professional counselors and wisdom researchers. Social reasoning improves with age despite a decline in fluid intelligence. The results suggest that it might be advisable to assign older individuals to key social roles involving legal decisions, counseling, and intergroup negotiations. Furthermore, given the abundance of research on negative effects of aging, this study may help to encourage clinicians to emphasize the inherent strengths associated with aging.

Social Class, Culture, and Cognition

There are competing accounts of the relationship among social class, culture, and cognition. An interactive hypothesis suggests the relationship between social class and cognitive tendencies varies inasmuch as societies differ in their endorsement of those cognitive tendencies. An alternative additive hypothesis suggests that class-related environments promote differences in cognition. The authors addressed the validity of these accounts by simultaneously examining the effects of class among Americans (an independent society) and Russians (an interdependent society). Consistent with the additive hypothesis, lower social class was associated with more holistic cognition and more interdependent self-views in both countries. In Study 1, people from lower social class backgrounds and Russians displayed less dispositional bias. In Study 2, people from lower social class backgrounds and Russians demonstrated more contextual attention, more nonlinear reasoning about change, and more interdependent self-views (less self-inflation). Furthermore, in Study 2 differences in self-views mediated country and class effects on cognitive tendencies.

Social Structure, Infectious Diseases, Disasters, Secularism, and Cultural Change in America

Why do cultures change? The present work examined cultural change in eight cultural-level markers, or correlates, of individualism in the United States, all of which increased over the course of the 20th century: frequency of individualist themes in books, preference for uniqueness in baby naming, frequency of single-child relative to multichild families, frequency of single-generation relative to multigeneration households, percentage of adults and percentage of older adults living alone, small family size, and divorce rates (relative to marriage rates). We tested five key hypotheses regarding cultural change in individualism-collectivism. As predicted by previous theories, changes in socioeconomic structure, pathogen prevalence, and secularism accompanied changes in individualism averaged across all measures. The relationship with changes in individualism was less robust for urbanization. Contrary to previous theories, changes in individualism were positively (as opposed to negatively) related to the frequency of disasters. Time-lagged analyses suggested that only socioeconomic structure had a robust effect on individualism; changes in socioeconomic structure preceded changes in individualism. Implications for anthropology, psychology, and sociology are discussed.

A route to well-being: intelligence versus wise reasoning.

Laypeople and many social scientists assume that superior reasoning abilities lead to greater well-being. However, previous research has been inconclusive. This may be because prior investigators used operationalizations of reasoning that favored analytic as opposed to wise thinking. We assessed wisdom in terms of the degree to which people use various pragmatic schemas to deal with social conflicts. With a random sample of Americans, we found that wise reasoning is associated with greater life satisfaction, less negative affect, better social relationships, less depressive rumination, more positive versus negative words used in speech, and greater longevity. The relationship between wise reasoning and well-being held even when controlling for socioeconomic factors, verbal abilities, and several personality traits. As in prior work, there was no association between intelligence and well-being. Further, wise reasoning mediated age-related differences in well-being, particularly among middle-aged and older adults. Implications for research on reasoning, well-being, and aging are discussed.

Holism in a European cultural context: Differences in cognitive style between Central and East Europeans and Westerners

Central and East Europeans have a great deal in common, both historically and culturally, with West Europeans and North Americans, but tend to be more interdependent. Interdependence has been shown to be linked to holistic cognition. East Asians are more interdependent than Americans and are more holistic. If interdependence causes holism, we would expect Central and East Europeans to be more holistic than West Europeans and North Americans. In two studies we found evidence that Central and East Europeans are indeed more holistic than Westerners on three tasks, one of which examined categorization and two of which measured patterns of visual attention. These studies support the argument that cross-cultural differences in cognition are due to society level differences in independence/interdependence.

What’s in a Name?: Popular Names Are Less Common on Frontiers

Voluntary settlement on a frontier may promote values of independence. At present, however, researchers know little about the behavioral consequences of this process. In this study, we examined regional variations in baby naming. Because baby naming is an act of considerable personal and familial significance, it reflects prevalent cultural values. In support of the hypothesized link between frontier settlement and independence, we found that babies receive popular names less frequently in western regions of the United States than in its eastern regions (Study 1). The same pattern holds in Canada (Study 2), with popular names being less frequent in western provinces than in eastern provinces. Moreover, popular names are less frequently given to babies in world regions in which Europeans have settled (e.g., Australia, the United States) than in European countries (Study 3). These findings have implications for cross-generational transmission of cultural values.