Michael Hameleers

“They Did It” The Effects of Emotionalized Blame Attribution in Populist Communication

How can we explain the persuasiveness of populist messages, and who are most susceptible to their effects? These questions remain largely unanswered in extant research. This study argues that populist messages are characterized by assigning blame to elites in an emotionalized way. As previous research pointed at the guiding influence of blame attributions and emotions on political attitudes, these message characteristics may explain populism’s persuasiveness. An experiment using a national sample (N = 721) was conducted to provide insights into the effects of and mechanisms underlying populist blame attribution with regard to the European and national levels of governance. The results show that emotionalized blame attributions influence both blame perceptions and populist attitudes. Identity attachment moderates these effects: Emotionalized blame attributions have the strongest effects for citizens with weaker identity attachments. These insights allow us to understand how populist messages affect which citizens.

The Appeal of Media Populism: The Media Preferences of Citizens With Populist Attitudes

Although a growing body of literature points to the particular media diet of populist voters, we know too little about what specific media preferences characterize citizens with populist attitudes. This article investigates to what extent citizens with antiestablishment and exclusionist populist attitudes are attracted to attitudinal-congruent media content. We collected survey data using a nationally representative sample (N = 809) and found that citizens’ preferences for media content are in sync with their populist attitudes. Beyond having a tabloidized and entertainment-based media diet, populist voters self-select media content that actively articulates the divide between the “innocent” people and “culprit” others. These findings provide new insights into the appeal of different types of media populism among citizens with populist attitudes on different dimensions.

Shoot the messenger? The media’s role in framing populist attributions of blame:

Attributing blame to elites is central to populist communication. Although empirical research has provided initial insights into the effects of populist blame attribution on citizens’ political opinions, little is known about the contextual factors surrounding its presence in the media. Advancing this knowledge, this article draws on an extensive content analysis (N = 867) covering non-election and election periods to provide insights into how populist blame attributions are embedded in journalistic reporting styles. Using Latent Class Analysis, we first identified three distinct styles of reporting: neutral, conflict, and interpretative coverage. In line with our predictions, we find that populist blame attributions are present most in conjunction with an interpretative journalistic style and least when a neutral journalistic style is used. Populist blame attributions are more likely to be used by journalists of tabloid newspapers than journalists of broadsheet newspapers. These results provide valuable insights for understanding the intersections between journalism and populist communication.

It’s Us against Them: A Comparative Experiment on the Effects of Populist Messages Communicated via Social Media

ABSTRACT Populism has gained momentum all around the globe. Social media channels contribute to the success of populism by providing an attractive environment for both politicians and ordinary citizens to disseminate their political ideas. Building on previous research, this study argues that attributing blame to culprit others, such as immigrants or the political elites, for causing major societal problems facing the ordinary people is central to populism. By employing a 2 × 2 between-subjects comparative survey experiment, we investigated the effects of these blame attributions in populist online messages on citizens’ exclusionist and anti-establishment populist attitudes in two Western European countries, Austria and the Netherlands (N = 646). Additionally, for the first time in extant research, we distinguished between populist politicians and ordinary citizens as communicators of populist messages. Results revealed that messages blaming the elites or immigrants bolstered citizens’ populist attitudes, but only for those who supported the source of the message. For those who opposed the source, in contrast, populist blame attributions reduced populist attitudes. These findings help us to understand how the core element of pervasive populist messages – attributing blame – affects the populist attitudes of which citizens.

Start Spreading the News: A Comparative Experiment on the Effects of Populist Communication on Political Engagement in Sixteen European Countries:

Although populist communication has become pervasive throughout Europe, many important questions on its political consequences remain unanswered. First, previous research has neglected the differential effects of populist communication on the Left and Right. Second, internationally comparative studies are missing. Finally, previous research mostly studied attitudinal outcomes, neglecting behavioral effects. To address these key issues, this paper draws on a unique, extensive, and comparative experiment in sixteen European countries (N = 15,412) to test the effects of populist communication on political engagement. The findings show that anti-elitist populism has the strongest mobilizing effects, and anti-immigrant messages have the strongest demobilizing effects. Moreover, national conditions such as the level of unemployment and the electoral success of the populist Left and Right condition the impact of populist communication. These findings provide important insights into the persuasiveness of populist messages spread throughout the European continent.

Disseminating information or advocating peace? Journalists’ role perceptions in the face of conflict:

Journalists play an important role in the formation of public opinion and can therefore be regarded as influential actors in conflict resolution. In Colombia, where the peace process remains a high...

To whom are “the people” opposed? Conceptualizing and measuring citizens’ populist attitudes as a multidimensional construct

ABSTRACT Previous research has predominantly measured populist attitudes as a one-dimensional concept, tapping into the distinction between the ordinary people and the culprit elites. With growing differentiation of populist viewpoints across the globe, this unidimensional approach may not reflect the multifaceted reality of the people’s populism. Most importantly, albeit paramount in right-wing populist rhetoric, exclusionist perceptions of others threatening the monocultural nation of the people are typically not captured in one-dimensional conceptualizations. To assess more precisely how populist attitudes are structured, we collected original survey data (N = 809) among a representative sample of Dutch citizens. Using Multidimensional Scaling and Confirmatory Factor Analysis, we propose a two-dimensional structure: anti-establishment and exclusionism. This study further demonstrates how salient these different populist attitudes are among which voters.

Framing blame: toward a better understanding of the effects of populist communication on populist party preferences

ABSTRACT Although previous research has argued that the media play a crucial role in populism’s success, we know too little about how populist messages affect preferences for populist parties. To advance this knowledge, we conducted an experiment in which the core of populist rhetoric – constructing the people as innocent in-group opposed to the establishment as culprit out-group – was manipulated in news articles. The findings indicate that when political elites are blamed for a salient national problem, people are more likely to vote for a populist party and less likely to vote for the largest party in government. Populist vote intentions are indirectly affected via blame perceptions. These findings offer important insights into the media’s role in the electoral success of populism.