Michele Sorice

Populism between Direct Democracy and the Technological Myth

In recent years, the scientific debate on populism has experienced a new momentum: on the one hand, the emergence of new populisms even in Western democracies and on the other hand, disagreement among scholars on the definition of populism. In this context, new trends have emerged—such as those concerning the link between populism and technology—along with the need to revise the traditional study paradigms, which are often difficult to operationalise. The transformation of the political sphere appears to be strongly interconnected with the digital media landscape. If the new forms of communication are the cause or the effect of processes, such as the personalisation of leadership, the verticalisation of political organisations, the presidentialisation of political parties, or the social de-legitimisation of the old “intermediate bodies”, these forms should be the subject of ongoing research. At the same time, a very simplistic storyline tries to overlap the rise of neo-populist parties with their use of communication technologies. A quality that is common to the many different populisms is an appeal to the use of direct democracy as a tool to empower citizens. Populism itself is sometimes portrayed as almost synonymous with direct democracy. At the same time, direct democracy is used by populists as a critique of the lack of participation in representative democracy and the need to make it more participatory. In this perspective, technology becomes a tool (and a storyline) to facilitate the use of direct democracy and the rise of a new form of “hyper-representation”. At the same time, concepts such as efficiency, privatisation, short-termism, newism, and meritocracy are keywords successfully used by populist leaders, technocracy élites and neo-liberal political leaders. In other words, we can highlight a strange meeting between technological storytelling about direct democracy and technocracy myths. Even among the new populist parties, the technopopulists appear to represent an important category, whose peculiarities can easily be put into evidence using some empirical tools (such as content analysis). The aim of this article is to investigate the relationships between technocracy, direct democracy’s storytelling and hyper-representation as a distinctive characteristic of neo-populisms.

Alla ricerca dell'"audience" perduta

The article explores audiences theoretical profiles and the problemsrelated to their measurements. It mentions the most recent definitions according to media and socio-economic theories (such as «extended audience») which show how traditional television public (mass, generalist, passive) has turned into a more articulated kind of public, within the framework of a TV experience which adopts more and more different languages and cultural platforms. A varied and diverse context not only in terms of products and services but also of access and consumption conditions, which underlines the importance of the so-called performing audience. From these considerations, it emerges the need for a re-thinking of quantitative analysis techniques and criteria, as well as of audience qualitative appreciation. This process of re-thinking would be of great help not only for advertising investors and new and old media industries, but also for social researchers.