Micheline Gaia Hoffmann

Importância das redes nos processos de inovação e internacionalização de empresas de base tecnológica

Today, many studies are oriented to relate internationalization’s performance to entrepreneurial characteristics; pro-activity, innovation, and integration in a network of relationship. However, most of them are concentrated to study the case of companies from developed countries with relatively small domestic markets. Based on the experience of Brazilian companies, the aim of this paper is to evaluate the ways in which networks of relationships and activities of innovation influence the intensity of internationalization. The study is designed to be qualitative, using a sample of three companies localized in a technology-based center in Florianopolis (state of Santa Catarina, South of Brazil). The results show that the enterprises attach great importance to networks in the internationalization of their activities. Using them as a source of information, networks access to foreign markets easier. Moreover, they are perceived as innovative and country leader in their industries. However, according to their performance in international activities, they can´t be identified as Born Globals. One likely explanation is that the networks in which businesses are taking part present a low level of internationalization. Although companies play great importance to the networks for internationalization, the technology center where businesses are included does not display a high degree of internationalization. Furthermore, the cases have showed that there are some evidence about the role of networking by companies seeking for innovation.

Inovação e comportamento setorial: uma análise das empresas participantes do Prêmio FINEP de Inovação 2010

It is increasingly common the understanding of innovation as a determinant factor in organizational performance. However, several studies have shown that innovation indicators behave in different ways among different industry sectors. The article is the result of a quantitative study which has analyzed the existence of conduct innovation sectorial indicators in companies participating in the FINEP Innovation Award 2010. The theoretical considered research as Pavitt (1982), Nelson and Winter (1982), Malerba and Breschi (1997), Becker and Dietz (2004), and Montalvo and Giessen (2012). For research were used indicators such as efforts to R&D (volume of resources invested, qualification of researchers and the framework and partnerships with universities and research institutes), patent applications and the ability to export. The sample, non-probabilistic, was composed of 449 companies participating the prize, distributed in 42sectors of Brazilian industry. For statistical tests we used the chi-square test to identify some degree of dependence among categorical variables. The results show that only the patenting presents a sector behavior among Brazilian companies that participated in the FINEP Innovation Award 2010.

ESTRATÉGIA, ESTRUTURA E REDES DE COOPERAÇÃO: RELAÇÕES COM A CAPACIDADE DE INOVAÇÃO DE UM CLUSTER TÊXTIL

O objetivo da pesquisa foi verifi car como variaveis relevantes a capacidade organizacional para a inovacao estao confi guradas no cluster textil de Blumenau-SC, explorando sua relacao com o tipo de inovacao realizado pelas empresas. A discussao se da acerca de como as diferentes maneiras de confi guracao dessas variaveis podem interferir na capacidade das empresas para realizar inovacao, distinguindo a natureza da inovacao: sustentada ou de ruptura. Sao abordadas tres variaveis: a logica estrategica que fundamenta as decisoes da empresa; a estrutura e investimentos destinados as atividades voltadas a inovacao; e a insercao em redes de cooperacao. A pesquisa abrangeu 358 industrias texteis, em operacao na cidade de Blumenau, com dados coletados por meio de entrevistas estruturadas. Os resultados demonstram que a logica estrategica, a estrutura e os investimentos e a insercao em redes de cooperacao sao baseados numa logica de manutencao do paradigma vigente, refl etida na predominância de inovacoes sustentadas nas empresas investigadas.