Miguel Túñez-López

Generation Co. Tendencies of XXI Century’s Communication Management

Artificial intelligence, big data, geolocation, mobility, augmented reality, Internet of Things, machine learning, augmented reality or business intelligence have become fundamental in the way of understanding and approaching communication management in the XXI century, oriented into a new way of doing and understanding relationships to encourage co-creation and co-protagonism with audiences. Through liquid contents, the modes of communication are adjusted to the new scenarios in transmedia narratives. Communication has been installed in a systemic framework in which everything is interrelated. You can no longer act thinking about the public, but being the public.

Corporate online networks and channels: Communication strategies of main European public broadcasters

European public broadcasters have been analysed traditionally in terms of schedule, audiences and, more recently, public commitment. The present work approaches to this object of study from a new perspective: Identify the on-line communication strategy from the ways of access of the users and especially the weight of social networks in the public televisions web traffic. Like organizations that develop their work in a 2.0 context, public European channels have to be known on the digital area and determine which will be the main lines of relation with their audiences, in addition to improving their strategies in social media, mostly missed. On social networks, Facebook is the main way of access. Twitter only develops, for the moment, a symbolic paper.

Hospitals and Web 2.0: Potentialities in social media

Social Web has caused a revolution for communication in the organisations. Hospitals, like complex and organised entities, have not been an exception. The digital context allows increase the communication channels with the citizens and media. For hospitals, it represents a double opportunity: a) for institutional communication or corporate reputation and b) for health communication, in their role of educating health agents. The present work analyses the challenges of this new context and goes in depth in the Hospital Sant Joan of Déu case study, the first in incorporating the 2.0 e-Health director role.