Carmen Costa-Sánchez

Salas de comunicación online de las entidades bancarias en España. Entre el branded content informativo y el repositorio de notas de prensa

Las entidades bancarias se enfrentan a un importante reto: recuperar la confianza de los ciudadanos en un contexto en que su imagen ha sido gravemente danada y vinculada a falta de transparencia, engano y practicas abusivas. La sala de comunicacion online se configura como una tarjeta de presentacion del banco en la Red ante diferentes tipos de publicos, de especial importancia dado el creciente impacto de la digitalizacion en su actividad y modelo de negocio. El presente trabajo profundiza en las caracteristicas de su empleo y detecta dos modelos de contenido predominantes, que conllevan a su vez dos filosofias: el de branded content informativo y el de repositorio de notas de prensa.

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT):

Journalism is once again facing a context of technological and social changes. The current stage is characterized for being mobile, multi-screen, and visual. Citizens have adopted with ease the new mobile media for content consumption. Transmedia narratives emerge as structures that can help creators to adapt contents to all platforms and to open the door to new audiences. This article analyzes transmedia strategies in the news offered during the coverage of Greek elections (20-S) by four of the most important news media brands in Europe: El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT). Results show that mobile platforms have been incorporated into the news coverage following a repurposing strategy as regards web content. The increasing number of published stories, the prioritization of their updating, and the multimedia enrichment make the World Wide Web the main platform of the analyzed practices. The patterns for commenting and sharing do not match, but the most commented and disseminated include multimedia contents.

Dispositivos móviles: el nuevo reto para la industria de la prensa y del libro en España

This article analyzes the changes introduced by new mobile devices in more traditional European cultural industries: the newspaper and the publishing industry. After evaluating the current situation in both sectors in Spain, this reflects on the real change that is occurring in the media ecosystem, due to the emergence of the so-called fourth screen. The data predicts more accelerated changes for the press industry than for the book industry.

Dispositivos móveis: o novo desafio para a indústria da imprensa e do livro na Espanha

This article analyzes the changes introduced by new mobile devices in more traditional European cultural industries: the newspaper and the publishing industry. After evaluating the current situation in both sectors in Spain, this reflects on the real change that is occurring in the media ecosystem, due to the emergence of the so-called fourth screen. The data predicts more accelerated changes for the press industry than for the book industry.

Mobile Devices: The New Challenge for the Newspaper and Book Industry in Spain

This article analyzes the changes introduced by new mobile devices in more traditional European cultural industries: the newspaper and the publishing industry. After evaluating the current situation in both sectors in Spain, this reflects on the real change that is occurring in the media ecosystem, due to the emergence of the so-called fourth screen. The data predicts more accelerated changes for the press industry than for the book industry.