Milan Bradić

REGENERATION OF INDUSTRIAL HERITAGE IN TERMS OF SUSTAINABLE TOURISM DEVELOPMENT

Industrial heritage is a specific form of heritage of human society, which emerged as the product of industrialisation, i.e. as the by-product of deindustrialisation of the society, when certain objects were abandoned. In Vojvodina encountered numerous areas of industrial heritage some of which date from the 18th century. The aim of the research is to find ways to preserve existing industrial heritage regeneration through tourism, to propose the development of tourism activities on the sites, individual buildings or entire landscapes, and at the same time through the placement of industrial heritage tourism generates economic productivity. The paper used a comparative method, analysis and synthesis, application of the concept of sustainability. In this sense, the industrial heritage tourism in Vojvodina would define interesting new combination of quality tourism products to the preservation and promotion of regional identity and authenticity of partial elements, with the removal of prejudices towards unusableness old industrial zones.

Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination

Regarding the previous literature on the decision-making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Bačka region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision-making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision-making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision-making process when choosing a destination.

INDUSTRIAL HERITAGE OF NOVI SAD IN THE FUNCTION OF INDUSTRIAL TOURISM: THE CREATION OF NEW TOURIST PRODUCTS

The contemporary developments of tourism inthe last twenty years pointed tonew direction sand types of tourism, one of which is industrial tourism. Novi Sad as an industrial center of the Autonomous Provinceof Vojvodina has opportunities for development of tourism industry based on industrial heritage. The industrial heritage is put forward in order to create tourist flows and in many cases it acts as a catalyst for tourism policy and development. Novi Sad industry is mainly located in the industrial zones and has experienced in the seventies and eighties of the 20 th century in the great migration of the said zones, with the significant reconstruction of existing and construction of new capacity. The aim of this paper is to identify the industrial heritage resources for the development of industrial tourism in Novi Sad, and clearly determine their spatial distribution as well as connectivity options and the creation of new tourism products of Novi Sad.