Myeong-Cheol Park

Mobile internet acceptance in Korea

Purpose – The increasing number of M‐internet subscribers and the fast growing revenue proves the great potential of M‐internet as well as the enormous business opportunity in Korea. The success in this business is dependent on understanding the concerns of customers and identifying the factors that promote the use of M‐internet. Thus, this paper aims to examine the human motivations underlying individual behavioral intention to use M‐internet in Korea.Design/methodology/approach – Employs TAM (technology acceptance model) as the base model and develops a more comprehensive version of TAM to better reflect M‐internet context. The model employs perceived playfulness, contents quality, system quality, internet experience and perceived price level, in addition to perceived usefulness and ease of use. Investigates the causal relationships among the constructs used in this revised TAM and identifies the direct and indirect causal role of the constructs in developing the intention to use M‐internet.Findings – F...

The late take-off phenomenon in the diffusion of telecommunication services: network effect and the critical mass

Abstract Telecommunication services are distinctive in that their adoptions are influenced by network effect resulting in the late take-off phenomenon and the critical mass problem. In this paper we examined the late take-off phenomenon in the diffusion process of telecommunication services. We first compared the parameters of the diffusion process of consumer durables with those of fax services in the US and Korea. By analyzing the parameters of a new diffusion model based on the threshold model proposed by Markus, we found that the late take-off phenomenon resulted from the low heterogeneity of the threshold distribution for the potential adopters. A simulation approach was proposed for the theoretical implication of the critical mass problem in the start-up telecommunications services.

Patterns of knowledge production: The case of information and telecommunication sector in Korea

In recent years, the topic of knowledge production has been widely investigated in the advanced countries. However, the process by which knowledge is produced in the developing countries has not been fully explored or characterized. In Korea, the science and engineering fields strongly reflect systems of knowledge production in the universities and demonstrate the dynamics of systems of innovation for knowledge production. Through using a case study including data for knowledge production, in the field of information and telecommunication, the following general trends were observed. Firstly, there has been a trend towards increasing the capabilities for knowledge production, via domestic and foreign collaboration. Secondly, there has been an increasing trend towards the diversification of knowledge sources such as university-industry, and university-public research institutes. Finally, the establishment of a nations knowledge base is influenced by governmental research and development policies.

Demand for Number Portability in the Korean Telecommunications Market: Contingent Valuation Approach

This study relies on a customer demand-based view to examine how mobile number portability affects competition in the Korean mobile telecommunications market. Using a contingent valuation method, we investigate 1,161 subscribers’ willingness to pay for mobile number portability. The findings show that there is a difference in demand for number portability among the subscribers to service providers. Unlike previous studies on number portability, the introduction of number portability to the market in which the brand effect of a dominant player exists would have an adverse effect on competition in the mobile telecommunications market. The study also shows that if the market structure is asymmetric with a strong, dominant player, some additional regulatory mechanisms are needed for the facilitation and the implementation of number portability in order to reduce the side effect of it. Implications and avenues for future research are discussed in the conclusion section of the article.

Stock Market Reaction to Mergers and Acquisitions in Anticipation of a Subsequent Related Significant Event: Evidence from the Korean Telecommunications Industry

The objective of this paper is to assess the effect of mergers and acquisitions on shareholder wealth when subsequent related significant events are anticipated. We identify a particular merger and acquisition between telecommunication companies in Korea and examine whether it conveys good or bad news to stock market participants. We hypothesize and find that mergers and acquisitions are interpreted as good news by the marketplace when they are expected to be accompanied by a subsequent related significant event, in our case granting of a government license for the IMT-2000 mobile service.

An analysis on key success factors for IMT-2000 business strategy

Summary form only given. This research is aimed at identifying the key success factors to establish business strategies in the decisive elements of company competitiveness, business strategy and marketing strategy. The authors looked into the mobile telecom market climate that is sharply changing and next, they would keep close eyes on IMT-2000 features focused on technology, service and market perspective. They also are analyzing value chain, market opportunity/risk for IMT-2000 business. In relation to this kind of analysis, they approach to the industry organizational theory side and marketing side for IMT-2000 business success strategy.