Nabsiah Abdul Wahid

Investigation of green marketing tools' effect on consumers' purchase behavior

Purpose – The purpose of this research is to determine the effect of green marketing tools on consumers actual purchase behavior in case of Penang (Malaysia).Design/methodology/approach – A survey was carried out on 250 Chinese, Malay, Indian and other races that represent the Penang population. Factor analysis, Cronbach alpha and multiple regression were used to identify factors impact on Penang consumers actual purchase behavior.Findings – The result revealed that customers trust in eco‐label and eco‐brand and their perception of eco‐brand show positive and significant impact on their actual purchase behavior.Practical implications – The paper provides practical information for green marketers and producers of green products in Malaysia.Originality/value – This paper offer helpful guideline for government to formulate the green policies such as providing promotional incentives to green products manufacturers and encouraging public to buy products with eco‐label.

The relationship between quality improvement and firms' productivity in Malaysia

This study attempts to examine whether quality improvement aspects have influence over a firms productivity performance within two different settings: semiconductor and medical equipment manufacturers firms in Penang, Malaysia. To achieve this aim, six identified quality-improvement-related variables – cooperation (teamwork), participation in decision-making, quality awareness, suggestions towards improvement, voluntary work and training – are examined to see whether they lead to the improvement of productivity. The study also investigates the moderating role of the level of automation between productivity and quality. Interestingly, the study found that while quality awareness, suggestions towards improvement, voluntary work and training influence productivity, the other two variables, i.e., cooperation and participation in decision making, were found to have no influence on productivity improvement for both semiconductor an medical equipment manufacturers firms.

Mediating Effect of Visitors’ Event Experiences in Relation to Event Features and Post-Consumption Behaviors

A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome based on experiential perspective. The aim of this study is to examine the mediating effect of visitors’ event experiences in relations to event features and post-consumption behaviors. Survey data were collected at a public community event in Malaysia. Findings revealed that visitors’ event experiences fully mediate the relationship between event features and post-consumption behaviors (overall satisfaction and future intention).

Islam , Eco-Literacy and Green Purchase : Evidence from Malaysia

This paper discusses the role of green purchase behaviour based on Islamic teachings and examines the influence of eco-literacy on willingness to purchase green products empirically among Muslim consumers in Malaysia. A survey was conducted using self-structured questionnaires on Muslim respondents of above 18 years age, working, and having green purchasing experience, selected at several major electrical outlets within central region of Malaysia. The study relates Islamic teachings with importance of green purchase behaviour, highlighting the significance of knowledge in practice/behaviour based on Islamic view, and providing an empirical investigation on eco-literacy concept in determining willingness to purchase energy-efficient home electrical products among Muslim consumers in Malaysia. The results and the findings implied that awareness of environmental problems and product characteristics had a significant positive influence on willingness to purchase energy-efficient products while awareness of eco-label did not significantly influence willingness to purchase energy-efficient products among Malaysian Muslim consumers. The study calls for improving the understanding on the importance of green purchase behaviour in protecting the environment and the significance of eco-literacy in guiding pro-environmental behaviours based on Islamic teachings. It also provides insights to policy-makers and industry players in planning interventions and promotional campaigns of green products by improving the awareness of environmental. Further research is required on effectiveness of energy-efficient eco-label as a communication tool in promoting energy-efficient home electrical products among Muslim consumers.

Consumers’ choice of drinking water: Is it dependent upon perceived quality, convenience, price and attitude?

Tap water is one of the many sources of water that the public as consumers can choose for drinking. This study hypothesized that perceived quality, convenience, price and environmental attitude would determine consumers’s choice of drinking water following the Attribution Theory as the underlying model. A survey was carried out on Malaysia’s public at large. From 301 usable data, the PLS analysis revealed that only perceived quality, convenience and price attributed towards the public’s choice of drinking water while attitude was not significant. The findings are beneficial for the water sector industry, particularly for drinking water operators, state governments, and alternative drinking water manufacturers like bottled water companies. The ability to identify factors for why consumers in the marketplace choose the source of their drinking water would enable the operators to plan and strategize tactics that can disseminate accurate knowledge about the product that can motivate marketability of drinking ...