Neeru Sharma | Researchain

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Featured researches published by Neeru Sharma.

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference , held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

Cross-case analysis : an alternative methodology

Robyn L McGuiggan; Geoffrey Lee; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008 Olympic Park, Sydney, N.S.W. | 2008

Franchising at the BOP : an alternative distribution strategy

Tendai Chikweche; Richard Fletcher; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference , held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

Enhancing survey response rates : lessons from a field experiment

Felicitas U Evangelista; Patrick Poon; Gerald Albaum; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

Modelling the moderating effect of consumer attractiveness and relationship commitment on supplier's perceptions of value realization

Neeru Sharma; Daniela Spanjaard; Sara M Denize

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

Relationships between medical sales representatives and physicians : an exploratory study

Magda Muynh; David R Low; Geoffrey Lee; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

Impacts of E-marketplaces on the purchase of capital goods : a case study of the Australian Advanced Manufacturers

Geoffrey Lee; Robyn L McGuiggan; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

The practice of search engine marketing

Robyn L McGuiggan; Varun Mudgil; Yi-chen Lan; Geoffrey Lee; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference , held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

The Korean wave : a marketing and innovation diffusion view

James Y Yoo; John Stanton; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference , held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008

Standards-based assessment' for marketing courses : reconciling the gap between ideas and implementation in measuring creativity

Aila M Khan; John Stanton; Daniela Spanjaard; Sara M Denize; Neeru Sharma

Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference , held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. | 2008