Nivaldo Oliveira

Creating value for users of university libraries: brazilian view

Broady-Preston, J. (2013). Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing. In Gupta, D., Koontz, C., & Massisimo, A. (Eds.), Marketing Library and Information Services II: A Global Outlook. (pp. 23-42). (IFLA Publications 159). Berlin/Munich: De Gruyter SaurThroughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.

P-937 - Borderline Personality Disorder: genetics, neurobiology and development

Introduction Borderline Personality Disorder (BPD) is a common psychiatric disorder and the most frequent personality disorders. Objectives To review the scientific literature and search for features of psychobiological disposition to BPD in childhood and the influence of parental educative strategies on the development of this personality disorder; to review the scientific advances on heritability and neurobiology of BPD. Methods Using Pubmed, we have searched for research and review articles published in the last ten years. The keywords were: borderline personality disorder and genetics, neurobiology and development. Results We have obtained 23 related articles. Conclusion There is supporting evidence that the preborderline child has a genetically based hypersensitivity to interpersonal interactions that interacts with adverse early caretaking experiences and later stressors to become elaborated into disorganized and controlling interpersonal strategies. These interpersonal strategies then provide the soil from which the borderline patients prototypically contradictory interpersonal features arise.