Nor Lela Ahmad

Leveraging Knowledge Transfer in Strategic Human Resource Management

In this challenging business environment, development of human capital is crucial in order to sustain the highly skilled workforce to support the move towards greater productivity and higher value-added activities in Small Medium Enterprise (SMEs). Human capital development is a core element to sustain human capital inculcation of entrepreneurship culture as well as the development of strong entrepreneurial skills. The knowledge transfer model has been practised to ensure the objective of the human capital plan to be achieved through human resources process. Given the fact that knowledge transfer is the linkage of retaining and skills upgrading of human talent, this model is developed to fulfil the absence of producing knowledgeable human capital by concentrating on the knowledge infrastructure and knowledge process. In its essence, this framework shows how human resource processes apply the concepts of knowledge transfer model and address the consequences to SME sectors. Additionally, it can prove to be more innovative and may become a main contributor to economic development.

The Mediating Impact of Beliefs on the Relationship between Values and Perception in Event Greening

The issue of sustainability is a global concern. There is a lack of knowledge about the perception towards the green concept and going green in Malaysia especially in the event management field of study. This study investigates the effect of values, beliefs and norms towards the perception of sustainable efforts towards event greening from event attendees’ point of view in the event management context. The objectives of this study are to determine the level of values, beliefs and norms that affect the perception of sustainable efforts towards event greening; to establish that event attendees’ values influence their perception on sustainable efforts towards event greening; to measure the mediation effect of beliefs in the relationship between values and perception on sustainable efforts towards event greening; to measure the mediation effect of norms in the relationship between values and perception on sustainable efforts towards event greening; to identify that cost is a concern to implement sustainable efforts towards event greening and to identify the reasons that event organizers are not keen to implement sustainable efforts towards event greening. Building from the perspective of event management, Value-Belief-Norm Theory, Theory of Planned Behaviour and Reflexive Theory of Perception; a conceptual model is developed and the hypotheses are drawn to show the interrelationship between these constructs. The partial least square (PLS) statistical approach has been conducted to test the research hypotheses. The analysis indicated that, there is a full mediating effect of Beliefs and Norms towards the relationship between Values and Perception.