Nuno Manoel Martins Dias Fouto

Determinants of FDI in emerging markets: evidence from Brazil

Purpose – The paper aims to evaluate the relative importance of various factors that influenced the flow of foreign direct investment (FDI) into Brazil in recent years. Analysis of empirical data indicates that evolution of the consumer market and strength of consumer sales are more important in explaining capital movements into Brazil than other frequently offered explanations such as exchange rates and country risk.Design/methodology/approach – The paper uses two‐stage least squares regression to estimate the coefficients of a system of simultaneous equations relating FDI flows into Brazil to various influential factors.Findings – The results indicate that internal market growth represented by aggregate consumer sales was a significant determinant of FDI into Brazil. Increase in interest rate on consumer financing was negatively related and the attractiveness of the Brazilian market had no impact on FDI flows during the captioned period.Research limitations/implications – While factors such as inflation...

Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center

This study aims to analyze the influence of product meaning, brand personality and impulsiveness when buying in the mall environment. The research seeks to explain impulse buying taking into account the importance of the individual impulsivity as a significant factor influence on impulse buying and bring a contribution to the inclusion of two theories that hitherto have not been explored jointly in studies of impulse buying: product meaning and brand personality. A descriptive and correlational research was done with quantitative approach. The sample is composed of 317 respondents. The results allowed us to confirm that individuals who are more impulsive tend to make impulse purchases more frequently, that is, they have difficulty controlling their buying impulses. In addition, and as a contribution to this research, products purchased impulsively are those compatible with the image of consumers that reflect who they are. The participants noted that they were attributed personalities to products purchased impulsively. The more the brand personality can identify with the consumer and his lifestyle, more products would be likely to be purchased impulsively.

Inovação de varejo sustentável: e-commerce e comércio justo

Com os mercados progressivamente mais competitivos, prezar por um relacionamento de longo prazo com os consumidores e cada vez mais importante, tornando necessario olhar para eles com atencao ao embarcar em qualquer uma das tendencias vigentes no varejo. O consumo, por sua vez, e uma atividade fruto de um processo sociocultural, no qual sao embutidos valores, principios e preferencias que condicionam as escolhas. O objetivo de pesquisa do presente estudo reside em investigar a inovacao no contexto das atividades varejistas, analisando sob a otica da inovacao sustentavel. Em especial, o presente artigo busca estudar o comercio justo no âmbito das logicas predominantes no varejo competitivo. A pergunta de pesquisa e: uma parceria entre empresa varejista e um negocio social de comercio justo configura como inovacao sustentavel? Para abordar a questao, a qual detem um carater exploratorio, um estudo de caso e proposto sobre o E-Solidario, uma parceria entre a Solidarium e o Walmart, que juntos tem como objetivo ser o maior canal de comercio justo no Brasil. Verificou-se uma inovacao de varejo sustentavel como resultado dessa parceria entre as duas organizacoes, com beneficios para ambas.

O Impacto do Estádio no Consumo do Torcedor: como a Frequência no Estádio Impulsiona a Demanda por Produtos dos Clubes

The aim of this study is to investigate the relationship between the presence of supporter in the stadium, which demonstrates the supporter’s involvement with his soccer club, and its influence on the purchase of official products of the 12 largest Brazilian brands of soccer clubs. In this research, it was collected information from 1,296 supporters who responded to a questionnaire with 22 questions. It was defined as involvement with their soccer club the frequency this supporter goes to the stadium. In order to determine the consumption relationship it were used variables such as frequency of purchase of official products, the annual amount spent on such products, favorite venue to purchase and assortment of the products mix. For the supporters buying preferences analysis, it was applied the technique of correspondence analysis (Anacor). As a result, we can point out that the PROFUTURO: PROGRAMA DE ESTUDOS DO FUTURO Editor Científico: James Terence Coulter Wright Avaliação: Double Blind Review, pelo SEER/OJS Revisão: Gramática, normativa e de layout Recebido em: 29/08/2014Aprovado em:07/10/2014 Future Studies Research Journal ISSN 2175-5825 São Paulo, v.6, n.2, p. 126 – 156, Julho/Dez. 2014 128 supporters’ loyalty, driven by the relationship marketing, is one of the catalysts for increasing the soccer clubs revenue, since the higher the products and average tickets purchase frequency, the more this frequency is associated with a higher number of attendance to the stadium, as well as the variety in the mix of products acquired by the supporter. In this sense, the work points to the importance of building a long term relationship which goes beyond the emotional bond with the club, reaching the brand products consumption.

Estudo do comportamento de compra do frequentador de shopping centers na cidade de São Paulo

Com a reducao de tempo disponivel das pessoas e a crescente inseguranca dos grandes centros urbanos no pais, o shopping center oferece aos consumidores um local de compra em que varias necessidades podem ser atendidas em um mesmo lugar. O objetivo deste artigo foi compreender melhor o comportamento dos frequentadores de shopping centers da cidade de Sao Paulo, investigando a motivacao de ida a esses centros comercias. Trata-se, evidentemente, de uma informacao fundamental para a definicao das ofertas de servicos nesses locais. Ao todo, foram entrevistados 500 consumidores da cidade de Sao Paulo, utilizando-se um questionario com perguntas fechadas. Para a analise dos dados, foi aplicada a tecnica de analise de correspondencia (ANACOR), com o proposito de tratar as variaveis qualitativas representativas das preferencias dos individuos entrevistados.

A five-year hedonic price breakdown for desktop personal computer attributes in Brazil

The purpose of this article is to identify the attributes that discriminate the prices of personal desktop computers. We employ the hedonic price method in evaluating such characteristics. This approach allows market prices to be expressed as a function, a set of attributes present in the products and services offered. Prices and characteristics of up to 3,779 desktop personal computers offered in the IT pages of one of the main Brazilian newspapers were collected from January 2003 to December 2007. Several specifications for the hedonic (multivariate) linear regression were tested. In this particular study, the main attributes were found to be hard drive capacity, screen technology, main board brand, random memory size, microprocessor brand, video board memory, digital video and compact disk recording devices, screen size and microprocessor speed. These results highlight the novel contribution of this study: the manner and means in which hedonic price indexes may be estimated in Brazil.