Nurwahida Fuad

Determinants of Generation Y Engagement in Electronic Word of Mouth

Evolution of Internet has become an important phenomenon in the marketing activities since social network sites such as Twitter, Facebook and MySpace dramatically give a huge impact towards online marketing among Generation Y. The emergence of social network sites has profoundly changed the way the information is transmitted to the customer. Thus, electronic word of mouth plays an increasingly important role in consumer’s purchase decisions. Specifically, the study identifies innovativeness, trust, social capital and opinion leader as important antecedent of electronic word of mouth. A total of 230 students of School of Computer Science responded to a questionnaire. The results indicate that innovativeness, trust and opinion leader have a significant relationship with electronic word of mouth. The implications of this study are important for marketers to improve their business through media social.

Constructing a spatial location model for understanding the sustainability of Telecenter

With regard to the advancement of global information and communication technology (ICT), Telecenter today has contributes actively in the rural community development whereas location is a major consideration for it sustainability. The Telecenters denoted the possibility of achieving four key performances namely, the sustained will, participation, commitment and cooperation of the local public. This study is aimed to construct a spatial location model for understanding the sustainability of Telecenter by using hybrid method of spatial information systems approach and survey data. The suggestion and implications of this study are briefly explore where Telecentres acting as catalysts to widespread digital opportunities there is every possibility for futher ICT adaptation, diffusion and innovation among the rural dwellers of Malaysia.

Mapping the physical location of Telecenter using the geospatial information systems: A requirement of spatial digital mapping

Recently, a study of Telecenter lifetime value is vital to academician, government and non-profit organization where Telecenter has great contribute to the nation development of rural community. Telecenter as important location of enhance the relationship of socio-economic, where placed all non-profit activity into single location platform. Consistently, previous studies mentioned Telecenter have significance contribution toward the nation, however, research and knowledge still lacking regarding the location factors that affecting the Telecenter specifically on spatial aspects of physical location environment. This research aimed to understand the requirement of spatial digital mapping the physical location of Telecenter, according to location of user and it environment, by using the geospatial information systems references, as called grid coordinate systems. The suggestion and implications of this study are briefly explored where spatial location factor plays important role in determine the lifetime val...