Ong Choon Hee

Personality Traits and Customer-Oriented Behavior in the Health Tourism Hospitals in Malaysia

The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Hierarchical regression analy sis wasperformed and found statistical significant relationship between personality traits and customer-oriented behavior as well as positive moderating effects of group culture.

Learning Goal Orientation and Turnover Intention of the Malaysian Adult Students

The purpose of this study is to examine the relationship between learning goal orientation and turnover intention of the Malaysian adult students. Adult students were selected as the respondents in this study because they were regarded as the most active participants in the nation’s knowledge-based economy. In the creation of knowledge-based economy, employee turnover issues should not be overlooked as it has potential to become an obstacle in the process of organizational development. The findings of this study show that the respondents registered a high level of learning goal orientation and a moderate turnover intention. There were no significant group differences in the mean scores of learning goal orientation and turnover intention among the respondents. Regression analysis revealed that there is no significant relationship between learning goal orientation and turnover intention. However, adult students who are pursuing their continuing education may not have the intention to leave their organization at this moment. But, the situation may change when they have successfully completed their study. Therefore, it is recommended that the organization’s human resource department shall provide suitable responsibilities to these individuals to ensure that they remain in their organizations.

Towards Excellent Work Behavior In The Health Tourism Hospitals In Malaysia

The purpose of this paper is to provide a conceptual analysis of group culture and work behavior in the health tourism hospitals. This paper applies social information processing theory to propose the research framework of group culture and work behavior. Our conceptual analysis suggests that individuals who work in an organization with group culture are more likely to engage in excellent work behavior whereas individuals who work in an organization without group culture are less likely to engage in excellent work behavior. Given that work behavior has become an important topic in the health tourism hospitals; this paper proposes a theoretical framework to serve as a basis for future research and also offers practical implications to the