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P. De Pelsmacker

University of Antwerp

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Publication

Featured researches published by P. De Pelsmacker.

Journal of International Consumer Marketing | 1999

Advertising Content and Irritation: A Study of 226 TV Commercials

P. De Pelsmacker; J Van Den Bergh

Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.] | 1997

Ad content, product category, campaign weight and irritation: a study of 226 TV commercials

P. De Pelsmacker; Joeri van den Bergh

Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - track 4 : Marketing management and communication, Stockholm, mei | 1998

Irritation, product type, consumer characteristics and advertising effectiveness

P. De Pelsmacker; Joeri van den Bergh; P. Anckaert

Proceedings of the 28th EMAC Conference / Hildebrandt, L. [edit.] | 1999

Children's influence in family purchasing decisions

J. Verhaegen; Joeri van den Bergh; P. De Pelsmacker

Archive | 1998

De senior en relatiemarketing: analyse per segment en per socio-demo

P. De Pelsmacker; Joeri van den Bergh; S. Dejonckheere

Archive | 1998

Contexteffecten in reclame: een literatuuroverzicht

P. De Pelsmacker; Joeri van den Bergh; P. Anckaert

Archive | 1998

Vergelijkende reclame: een literatuuroverzicht

P. De Pelsmacker; Joeri van den Bergh; P. Anckaert

The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications / Pelsmacker, de, P. [edit.] | 1997

Ad content, consumer characteristics and irritation caused by TV commercials

P. De Pelsmacker; Joeri van den Bergh

T. VAN ROY, Marketing en communicatie overmorgen, A brave new world?, Roularta Books, Zellik, pp.62-71 | 1997

De houding van de consument tegenover communicatie

P. De Pelsmacker; Joeri van den Bergh

Archive | 1997

Effectiviteit van sponsoring

P. De Pelsmacker; Joeri van den Bergh; P. Anckaert

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Collaboration

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Joeri van den Bergh

Ghent University

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J Van Den Bergh

Ghent University

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