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Joeri van den Bergh

Ghent University

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Publication

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Published in <b>2013</b> in Harlow by Pearson | 2004

Marketing communications : a European perspective

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

International Journal of Advertising | 1996

The Communication Effects of Provocation in Print Advertising

Patrick De Pelsmacker; Joeri van den Bergh

Archive | 2005

Foundations of marketing communications: a European perspective

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.] | 1997

Ad content, product category, campaign weight and irritation: a study of 226 TV commercials

P. De Pelsmacker; Joeri van den Bergh

Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - track 4 : Marketing management and communication, Stockholm, mei | 1998

Irritation, product type, consumer characteristics and advertising effectiveness

P. De Pelsmacker; Joeri van den Bergh; P. Anckaert

Archive | 2011

Marketing communicatie: docentenhandleiding

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

Archive | 2004

Marketing communications: instructor's manual

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh; Patrick Van Kenhove

Archive | 2004

Teacher's manual marketing communications

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh; Krista van Winkel

Principles and practice of marketing / Jobber, D. | 2001

Case: DHL keeps your promises

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

Principles and practice of marketing | 2001

DHL keeps your promises (Case)

Patrick De Pelsmacker; Maggie Geuens; Joeri van den Bergh

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P. De Pelsmacker

University of Antwerp

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Maggie Geuens

University of Antwerp

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Patrick De Pelsmacker

University of Antwerp

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Patrick Van Kenhove

Ghent University

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