Pablo Alonso González

Industrial Heritage and place identity in Spain: from monuments to landscapes

Abstract. In Spain, the birth of interest in the nations industrial heritage dates from the 1980s and occurred alongside the process of deindustrialization. Policies concerning derelict industrial sites have shifted gradually from destruction to preservation, rehabilitation, and enhancement, and industrial heritage enhancement projects are now widespread in the country. However, a clear mismatching has arisen between institutional and academic initiatives and local communities, which exhibit widespread disinterest in or even rejection of industrial remains. This problematic situation can be related to the utilization of industrial heritage as an economic resource without paying much attention to its connections with memory and identity. Also, the mismatching is due to a positivist approach to industrial heritage whereby the monument and the museum are prioritized. We argue that projects which consider industrial remains as part of cultural landscapes might shorten the gap between the institutional and economic side of industrial heritage and its identity‐building and popular facets.

From a Given to a Construct: Heritage as a commons

The transition towards a cognitive and post-industrial economy has led to the emergence of new strategies of capture of the immanent productive capacities of the social forces. Heritage entities are subject to, and also participate in, processes by which common creativity and knowledge are being harnessed by novel forms of rent and control. The objective of this paper was to show that conceiving heritage as a common situated in specific contexts rather than as a universal essence can open up novel epistemological spheres of communication between different knowledge practices. Also, it can help bridge some ontological gaps among the various stakeholders in the arena of heritage, such as academics, managers, architects, local communities and market forces. This entails considering heritage as an emergent material and immaterial construction process involving many different agents. Currently, these processes tend towards the privatization of common values and the shattering of local communities. Normally, this situation entails a fundamental alienation between objects and subjects, and the reification of heritage. This paper suggests that considering heritage as a common could provide a different perspective to tackle this crucial problem. Accordingly, scholars should not only be bound to a critical discursive stance, but should also commit to ‘ontological politics’ that would situate them as mediators between the global hierarchies of value generated by heritage and the common productive potential of local communities.The transition towards a cognitive and post-industrial economy has led to the emergence of new strategies of capture of the immanent productive capacities of the social forces. Heritage entities are subject to, and also participate in, processes by which common creativity and knowledge are being harnessed by novel forms of rent and control. The objective of this paper was to show that conceiving heritage as a common situated in specific contexts rather than as a universal essence can open up novel epistemological spheres of communication between different knowledge practices. Also, it can help bridge some ontological gaps among the various stakeholders in the arena of heritage, such as academics, managers, architects, local communities and market forces. This entails considering heritage as an emergent material and immaterial construction process involving many different agents. Currently, these processes tend towards the privatization of common values and the shattering of local communities. Normally, th...

Transforming ideology into heritage: A return of nation and identity in late socialist Cuba?

This article explores the role of cultural heritage and museums in the materialization and spread of the new ideological and symbolic order in post-1990 late socialist Cuba. It suggests that the Cuban government has developed a new way of articulating ideology, identity and history that reflects a transition from real to symbolic wars against real and perceived external enemies. In the process of transforming ideology into heritage, the Cuban regime draws on the meta-cultural discourse of heritage in an attempt to generate a sense of historic depth and local identification with the new ideological campaigns of the regime, including the Battle of Ideas or the liberation of the Cuban Five. Drawing on ethnographic and original archive material, the article illustrates this process through the study of changes in monument and museum practices in Havana.

Museums in revolution: changing national narratives in revolutionary Cuba between 1959 and 1990

This paper explores the function and role of museums in revolutionary Cuba between 1959 and 1990. Drawing on a variety of hitherto unexplored archives and interviews with bureaucrats of the Cuban heritage field, the paper argues that there is a close relation between museum production, the prevailing narration of nation, internal power struggles within the regime and the changing relation with the USSR. Museums were considered primary tools for historical production and politico-ideological socialisation. These were two fundamental issues for communist regimes, concerned with fixing cultural identity and affirming historical continuity. The paper focuses on the case of the Museum of the Revolution to argue that Cuban museums changed in conjunction with the increasing crypto-colonial relations of subordination to the USSR. In the first, humanist and Universalist phase, museums served to expand culture and spread a nationalist-revolutionary narrative of nation. The second period after 1975 witnessed the ins...This paper explores the function and role of museums in revolutionary Cuba between 1959 and 1990. Drawing on a variety of hitherto unexplored archives and interviews with bureaucrats of the Cuban heritage field, the paper argues that there is a close relation between museum production, the prevailing narration of nation, internal power struggles within the regime and the changing relation with the USSR. Museums were considered primary tools for historical production and politico-ideological socialisation. These were two fundamental issues for communist regimes, concerned with fixing cultural identity and affirming historical continuity. The paper focuses on the case of the Museum of the Revolution to argue that Cuban museums changed in conjunction with the increasing crypto-colonial relations of subordination to the USSR. In the first, humanist and Universalist phase, museums served to expand culture and spread a nationalist-revolutionary narrative of nation. The second period after 1975 witnessed the institutionalisation and Sovietisation of Cuban museums. This involved their transformation into a device to instil a nationwide homogeneous class-based Marxist–Leninist narrative adapted to Cuba from the Soviet model. This ideological closure of museum production contributed to the ideological and identity-building objectives of the regime.

The organization of commemorative space in postcolonial Cuba: From Civic Square to Square of the Revolution

This article carries out a long-term exploration of the changing forms of organizing commemorative space in postcolonial Cuba. From a non-representational and processual approach, it argues that there is a close connection between different ideologies, and the social and material organization of commemoration. Because commemorative spaces are socially constituted and embedded in power relations, this study addresses the shifting forms of connecting the subjective and objective sides of memory, that is, how commemoration organizes the relation between people and the materiality of commemorative artefacts. During both the capitalist-republican and communist-revolutionary periods, commemorative spaces were constructed and reworked to renew political hegemony under different premises. These transformations are examined through three conceptual metaphors—text, arena and performance—and three organizing practices—enchantment, emplacement and enactment. The focus is placed on one of the main Cuban commemorational spaces: the Civic Square or Square of the Revolution of Havana.This article carries out a long-term exploration of the changing forms of organizing commemorative space in postcolonial Cuba. From a non-representational and processual approach, it argues that there is a close connection between different ideologies, and the social and material organization of commemoration. Because commemorative spaces are socially constituted and embedded in power relations, this study addresses the shifting forms of connecting the subjective and objective sides of memory, that is, how commemoration organizes the relation between people and the materiality of commemorative artefacts. During both the capitalist-republican and communist-revolutionary periods, commemorative spaces were constructed and reworked to renew political hegemony under different premises. These transformations are examined through three conceptual metaphors—text, arena and performance—and three organizing practices—enchantment, emplacement and enactment. The focus is placed on one of the main Cuban commemorationa...

Communism and cultural heritage: the quest for continuity

Abstract The purpose of this paper is to discuss the theoretical genealogy and main uses of heritage in actually existing communist countries. This is performed by carrying out a critical review of Èleazar Aleksandrovič Baller’s Communism and Cultural Heritage, (1984, Progress, Moscow). The analysis of Baller’s work reveals that the logics of heritage in communist countries differed in various ways from capitalist countries, mainly because of the almost total state control over the heritage apparatus and the subordination of heritage policies to Marxist–Leninist ideology. Heritage was fundamental in dealing with the problem of change and continuity with the traditions, narratives and identities of previous society, and in the process of transforming citizens into ‘new men’ through the cultural revolution and the inculcation of ideology through museums and monuments.AbstractThe purpose of this paper is to discuss the theoretical genealogy and main uses of heritage in actually existing communist countries. This is performed by carrying out a critical review of Eleazar Aleksandrovic Baller’s Communism and Cultural Heritage, (1984, Progress, Moscow). The analysis of Baller’s work reveals that the logics of heritage in communist countries differed in various ways from capitalist countries, mainly because of the almost total state control over the heritage apparatus and the subordination of heritage policies to Marxist–Leninist ideology. Heritage was fundamental in dealing with the problem of change and continuity with the traditions, narratives and identities of previous society, and in the process of transforming citizens into ‘new men’ through the cultural revolution and the inculcation of ideology through museums and monuments.

Between Certainty and Trust: Boundary-Work and the Construction of Archaeological Epistemic Authority

The discovery of a rock art site in 2008 by an amateur archaeologist spurred a wave of public interest in archaeology in Maragateria, Spain. As new discoveries took place, alternative archaeologica...The discovery of a rock art site in 2008 by an amateur archaeologist spurred a wave of public interest in archaeology in Maragatería, Spain. As new discoveries took place, alternative archaeological discourses thrived facing the inaction of institutional and academic archaeologists. A long-term study of Maragatería carried out by the author serves to explore the construction of archaeological epistemic authority in a context where various social actors compete for dominance. Gieryn’s notion of ‘boundary-work’ serves to analyse the different strategies employed by academic and institutional archaeologists, amateurs and pseudoarchaeologists to build epistemic authority. This article draws on Latour’s affirmation that the legitimisation of scientific objectivity should rely on ‘trust’ rather than on ‘certainty’. Ethnographic research showed that the more archaeologists attempted to legitimise their authority by reclaiming certainty, the more pseudoarchaeology proliferated. In contrast, the work of amateurs restrained the growth of pseudoarchaeology by creating networks of trust.

From paper to soil: the impact of new EU alcoholic drinks labeling regulations for wine regions

This opinion article addresses the implications of recent EU regulations on alcoholic drinks labeling for regional development. In March 2017, the European Commission released a report requiring the mandatory labeling of ingredients and nutritional information for alcoholic beverages within 1 year, putting an end to the exceptionality of this sector compared to other foodstuffs, and responding to pressing demands by European consumer associations and other actors. Pressure from the alcohol sector had delayed EU legislation on the matter and managed to avoid a mandatory labeling provision, instead generating the possibility of making its own regulation proposal within a year. The Commission will assess this proposal in March 2018 and could review or reject it if found to be unsatisfactory. Here, we want to examine the controversy elicited by this new regulation, analyzing the consequences of labeling (or not) in the particular case of wine regions. It shows how the lack of labeling regulations harms winemakers oriented towards the production of quality wines and generates important information asymmetries that can lead to an overall decrease of wine quality. Ultimately, it highlights the relevance of a regional perspective on EU sectoral policies, as these can have unintended effects and lead to contradictory outcomes. The example of wine regions is used to emphasize this issue by showing the need to harmonize regional cohesion and CAP policies with industrial, environmental and consumer protection policies.

Against reactionary populism: towards a new public archaeology

From Brazil to the United Kingdom, 2016 was a critical year in global politics. Heritage, ethics and the way that archaeologists relate to the public were and will all be affected, and it is time to reflect critically on the phenomenon of ‘reactionary populism’ and how it affects the practice and theory of archaeology. ‘Reactionary populism’ can be defined as a political form that is anti-liberal in terms of identity politics (e.g. multiculturalism, abortion rights, minority rights, religious freedom), but liberal in economic policies. It is characterised by nationalism, racism and anti-intellectualism, and as Judith Butler states in a recent interview, it wants “to restore an earlier state of society, driven by nostalgia or a perceived loss of privilege” (Soloveitchik 2016). Our intention here is to argue that the liberal, multi-vocal model of the social sciences and the humanities is no longer a viable option. Instead, we ask our colleagues to embrace an archaeology that is ready to intervene in wider public debates not limited to issues of heritage or of local relevance, is not afraid of defending its expert knowledge in the public arena, and is committed to reflective, critical teaching.

Furanchos and adegas: exploring symmetry through wine cultures in Galicia and Alentejo

This textual and visual piece exceeds the traditional paper form to explore popular winemaking and drinking cultures in Galicia and Alentejo. It does not illustrate our fieldwork, but evocates alternative geographies of production and consumption that coexist with the standard commercial and legal wine market. In our quotidian learning by doing and living, we understand symmetrically the cultures we are part of, and by extension our practice of cultural geography. Through a combination of documentary and ethnographic approaches, we reveal geographies of practice that enact diverse forms of being together at the verge of disappearance. Symmetry eventually emerged, but only as the practice of research, not as a discursive rhetoric nor as an alternative form of representation.