Pamm Kellett

Social Policy for Sport Events: Leveraging (Relationships with) Teams from Other Nations for Community Benefit

Abstract Recent work on sport events has argued that host governments should do more to leverage events in order to obtain and spread the benefits. This study uses ethnographic methods to compare two cities’ implementation of a programme designed to leverage the presence of visiting teams training for the 2006 Commonwealth Games. Whereas one city formulated and implemented a detailed strategic plan to obtain benefits from its relationship with its adopted visiting team (Papua New Guinea), the other made no effort to benefit from adopting a visiting team (Wales). The city that leveraged its visiting team obtained new relationships, cultural insights, and improved organisational networks, whereas the city that did not leverage obtained no comparable benefits. The difference was due to the disparity in strategic vision by the two city governments and the vague mandate of the state programme which had caused each city to adopt its chosen team. Future work should explore factors that foster and that inhibit effective leverage before and during sport events.

Organisational leadership: lessons from professional coaches.

Leadership has been considered an essential part of business and society, although there has been little progress towards a workable definition. It has been assumed by organisational and sport researchers alike that sport coaching is a role that necessitates leadership. The notion that coaches are leaders has been explored primarily in youth sport and college athletics. As with leadership studies in general, results have been conflicting. Professional sport seems to provide a closer analog to corporate environments, so it may be a useful setting to study coaches as leaders. Semi-structured interviews were conducted with twelve professional head coaches from the Australian Football League (AFL). The coaches were asked about their roles and the ways they lead. It was found that coaches have close relationships with their assistant staff and their players. Coaches facilitate and empower in order to achieve player development. Coaches were reticent to describe their activities as leadership or themselves as leaders. However, coaches were articulate when describing their players as leaders, and when describing their role in developing those players as leaders. This research suggests that leadership, as we have understood it thus far, is not reflected or represented in the way that these coaches perceive their work. Either professional coaching does not rest on leadership, or our views of leadership need substantial revision. Implications for future research and practice are discussed.

Creating Communities that Lead to Retention: The Social Worlds and Communities of Umpires

Abstract Umpires (referees) are essential for sport competition, yet many sports report difficulty in recruiting and retaining umpires. Therefore, this research sought to better understand what experiences will ensure continued participation in umpiring. Previous literature suggests that the communities created are vital to umpire retention. Thus, the aim of this research was to identify the factors that lead to, or detract from sense of community for umpires. Twenty-two Australian Rules football umpires were interviewed using a semi-structured approach. This study revealed that Lack of Administration Consideration, Inequity (specifically related to remuneration and resources), Competition, Common Interest (specifically in the sport, interactions within football community, and/or within social spaces) impacted the development of sense of community for umpires. This study demonstrates that as umpires move through their careers, the outcome of the noted factors to enhance or detract from sense of community change. Implications for umpire education, accreditation, and management aimed at retaining umpires are discussed.

Umpire Participation: Is Abuse Really the Issue?

Umpires (or referees) are essential for the ongoing production of organised sport. It has been widely argued that abuse of umpires by players, coaches, and spectators is ubiquitous and aversive, therefore engendering attrition. Cognitive behavioural theory specifies that attrition and continuation are best understood by identifying the ways that stimuli are interpreted. In this study, 22 umpires of professional and semi-professional Australian Rules football were interviewed to determine what they think of abusive behaviour, and what they find to be rewarding about umpiring. Findings showed that umpires routinely reframe abuse, considering it to be a normal part of their role. Abuse was not deemed to be particularly aversive, and there was no evidence that it contributes to attrition. On the other hand, umpires enjoyed the social world they share with other umpires, and identified social interactions among umpires as a key reason for continuing to umpire. This study highlights the important role that socialisation into the social world of umpiring plays in helping umpires to reframe abuse, and the importance of socialising with other umpires in maintaining their commitment to umpiring. It is suggested that the social rewards of umpiring should be stressed in umpire recruitment, and that the social world of umpiring should be incorporated into umpire training and retention.

Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences

Purpose – Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by analysing managerial practice, consumer perceptions and preferences in relation to marketing communications for this market offering.Design/methodology/approach – A case study analysis of Festival Melbourne 2006 was undertaken using marketing communications collateral, ethnographic (participant observations) and interview (in‐depth and focus group) data.Findings – A centralised approach to marketing communications was adopted for this event, but was difficult to implement. In addition, it was found that the marketing communications in situ did not assist attendees to make the most of their event experiences. It was also found that research participants prefer to receive information about special events passively.Practical implications – With the increasing levels of globalisation and standardisation in the event sector there is a ne...

Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector

The Internet has impacted the tourism sector and tourists substantially. Yet, very little information is known about how tourism organisations are using the second generation of the Internet, Web 2.0, and its various social media platforms in relation to their marketing activities. This article explores ways in which events, as an integral part of the tourism sector, are using Web 2.0 tools to build their online brand communities. While the qualitative analysis highlights benefits for events, it also identifies the risks and challenges that events face in using Web 2.0. These include the capacity to resource this aspect of marketing and the ability to protect their brand from the advent of counter- and alter-brand communities when online brand community building activities are not fully effective.

Exploring new models of elite sport delivery: the case of triathlon in the USA and Australia

There is a growing body of knowledge that examines the tasks and processes for successful sport and recognizes that sport development activities undertaken within the framework of recruitment, retention, and transition should vary between sports and contexts. There has been little research that has examined newer models of sport development in emerging sports. This research examines elite sport development structure and delivery in the sport of triathlon in the USA and Australia. The research team conducted interviews with representatives responsible for the delivery and development of triathlon. The results show three overarching elements in elite sport development: (1) the sport development process, (2) the sport development setting, and (3) outsourcing delivery of sport development. Triathlon has different processes and settings for sport development between the USA and Australia. However, both countries share a core similarity in how they deliver elite sport through a third party organization. A discussion of the implications for the development of new models of elite sport development ensues.

Reviewing organisational structure and governance : the Australian touch association

This article presents a case study for college sports management classes. The case discusses the Australian Touch (football) Association, (ATA) and their governance review. The ATA moved to an independently elected board of directors in 2002, and the case describes how these board members are elected within this new organizational system. The reasoning and rationale for the review are also presented. Evidence is provided detailing the ATAs financial and structure prior to the 2002 organizational review.

Stadia and facilities

Football is big business - the biggest sport on the planet, it has seen a massive commercial boom over the last twenty years which has resulted in it being worth

CSR and water management in the sport sector : a research agenda

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