Patrick J. Moreo
Oklahoma State University–Stillwater
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Publication
Featured researches published by Patrick J. Moreo.
International Journal of Market Research | 2001
Cihan Cobanoglu; Patrick J. Moreo; Bill Warde
This study compares mail, fax and web-based surveys in a university setting for response speed, response rate and costs. The survey was distributed to 300 hospitality professors randomly chosen from the Council on Hotel, Restaurant, and Institutional Education members listed in the organisations online directory as of April 2000. It was found that the fastest method was fax, with an average of 4.0 days to respond, followed by web surveys with 5.97 days. The slowest method, as expected, was mail surveys, with 16.46 days to respond. On average, the response rate was 28.91%: 26.27% for mail, 17.0% for fax, and 44.21% for web surveys. An LSD-type z-test shows significant differences between mail and email/web and between fax and email/web, but no significant difference between mail and fax. In addition, data were analysed for data consistency and cost.
International Journal of Hospitality & Tourism Administration | 2003
Cihan Cobanoglu; Kadir Corbaci; Patrick J. Moreo; Yuksel Ekinci
Abstract The study surveyed 612 Turkish business travelers to determine the importance they placed on hotel selection attributes. Twelve major factors emerged including service, price and value, security, extra amenities, technology, room comfort, food and beverage, complimentary goods, parking, location, health sensitivity, and single sensitivity. Further analysis suggested that there are significant differences between male and female business travelers in five of the twelve factors: Security, food and beverage, complimentary goods, parking, and health sensitivity
The Journal of Hospitality and Tourism Education | 2008
Yen-Soon Kim; Patrick J. Moreo; Carola Raab
The primary purpose of this research is to report on the current profile and development of hospitality programs of four-year universities in South Korea. Approximately 28 percent of four-year universities in South Korea have a hospitality program (i.e., hotel, restaurant, and/or tourism management). Information provided in this paper includes names and characteristics of institutions, website addresses of institutions, and faculty profiles. From this report, hospitality educators and practitioners will gain an understanding of South Koreas hospitality education and find access to detailed program information. International educators and Korean educators can utilize this information to help determine the adequacy of programs for potential collaboration, exchange partners, or recruiting. Industry practitioners may also use the information to recruit students as potential interns or employees as hospitality businesses expand globally and their customers become more multicultural.
Journal of Human Resources in Hospitality & Tourism | 2004
Melih Madanoglu; Patrick J. Moreo; Jerrold K. Leong
ABSTRACT The purpose of this paper was to determine the important reasons leading to employee turnover in the housekeeping department in lodging properties in the State of Oklahoma. The data were obtained utilizing a self-administered mail survey, which was completed by housekeeping/property managers in Oklahoma lodging properties. Chi square, independent samples T-test, and one-way ANOVA analysis were used to test five hypotheses. Findings suggest that significant differences exist between the lodging industry segments in their level of agreement with turnover reasons.
International Journal of Hospitality Management | 2008
Baker Ayoun; Patrick J. Moreo
Journal of Foodservice Business Research | 2006
Yen-Soon Kim; Patrick J. Moreo; Ronnie J. Yeh
International Journal of Hospitality Management | 2007
Chang Lee; Patrick J. Moreo
International Journal of Hospitality Management | 2010
Angelo Camillo; Woo Gon Kim; Patrick J. Moreo; Bill Ryan
The Journal of Hospitality and Tourism Education | 2005
Ronnie J. Yeh; Lynda Martin; Patrick J. Moreo; Bill Ryan; Kayte M. Perry
International Journal of Hospitality & Tourism Administration | 2008
Donald F. Wood; Patrick J. Moreo; Gail Sammons