Paula Garcia Lima

AS MULHERES DO INÍCIO DO SÉCULO XX E O TRABALHO FORA DO LAR: INDÍCIOS ATRAVÉS DO DESIGN DOS RECLAMES DOS ALMANACHS DE PELOTAS

This text was motivated by the meeting of two ads found in the Almanachs de Pelotas, periodical published in this city, located in south of the Rio Grande do Sul. That publication was edited between the years 1913 and 1935, but the ads analyzed refer to years 1925, 1926, 1927, 1930 and 1931 and were motivators of this reflection by allowing to tease out the relationships of women work outside the home in the early twentieth century. These ads are addressed as pieces where graphic design is present, basing this position through four chains that locate temporally the start of design history ( VILLAS BOAS , BRAGA , 2013), and through the concept of this activity ( VILLAS BOAS , 2000 and Hollis, 2000) . The other issues that underlie the discussion are: almanacs and context ( DENIS , 2000 and Dutra, 2005), the city scenery (Cunha , 2009) and women and their insertion into work ( Perrot 2012) . Finally, it is concluded that the design is closely linked to the context and culture in which circled, and in the case of what was analyzed, providing information about the relationship between gender and the insertion of women at work.