Peter Geurts

Changes in the value chain of scientific information: economic consequences for academic institutions

The economic impact of information and communication technology (ICT) on the academic library and on the academic institution are discussed in terms of changes in the value chain of scientific information induced by the use of ICT. Argues that ICT is a very strong engine for change as it has the potential not only to transform the research information system, but also the educational information system or even the education system at large. Academic institutions will have to create their own publishing and archiving environments using the same technology as in research publishing. These developments will have a profound impact on the value chain of scientific information as it leads academic institutions to assume entirely new roles in this chain and to develop new capabilities. As well as a digital collection strategy, academic libraries will develop strategies for supporting e-learning and e-publishing. This leads to changes in the economic conditions at the institutional and also industrial level. The developments will be discussed in general.

The research entrepreneur: strategic positioning of the researcher in his societal environment

At present, two modes of the strategic relationship of the researcher with his environment are known. These are the ‘ivory tower’ and ‘strategic research’, known also as mode1 and mode2. In this paper, we develop an analytical model that not only predicts these two well-known modes but also leads to a new, third mode - the research entrepreneur. The research entrepreneur is directing his environment by creating demand for his scientific products instead of supplying on the demand of his environment. The first results of a few cases from an empirical study conducted at the MESA+ Institute for Nanotechnology confirm the feasibility of the model in creating observables for the different modes of strategic positioning of the researcher, in this case MESA+. Copyright , Beech Tree Publishing.

Impact of web experience on e-consumer responses

Identifying the Web Experience components and understanding their role as inputs in the online customers decision-making process is the first step in developing and delivering an attractive online presence, likely to have the maximum impact on Internet users. Based on background literature, this study is focused on the effects of five web experience factors on virtual buying behaviour, specifically, on the choice of a virtual vendor. Additionally, in the model two user behavioural variables -motivation and experience - have been included in order to analyze their impact on web experience elements and, in consequence, on the choice of online vendors. An online consumer survey was held in a realistic virtual shopping environment. The main results of the empirical study show that four of the five web experience components analyzed (i.e., usability, trust-building, marketing mix, and aesthetics) have a positive and significant effect on the choice of e-vendor while interactivity does not have any significant effect in this choice. Experience is also an influential variable while buying motives do not substantially affect the online customer behaviour.

Estimating the Direction of Innovative Change Based on Theory and Mixed Methods

In predicting the direction of innovative changethe question arises of the valid measurement ofyet unknown variables. We developed and applied aresearch method that combines qualitativeand quantitative elements in one interview formatand an analysis tool suitable for these data. Animportant characteristic of the method is the useof a model based on more universal forcesunderlying the direct interests in a product ofthe stakeholders in a system. This allows directedstatements, with a provocative and sometimes atrade-off character, on which the opinion ofstakeholders is asked on a quantitative scale andwhich are further probed in a standardisedqualitative way. A modified spider-web model isdeveloped to present the results in an orderlyand comprehensive way. The method is validatedon research on the strategic development ofthe market of scientific communication andinformation as it is presently developing on theInternet.

Developments in scientific communication: Considerations on the value chain

This article analyses the transformation of the value chain of scientific information in response to concomitant changes in scientific research and education. The scientific communication market is described in terms of main driving forces and their interplay. These forces are the actor (author/reader), accessibility, content, and applicability pairs. Scientific communication is described in this article in terms of its four functions: registration, archive, awareness, and certification. The introduction of these forces and functions allows a structural analysis of the scientific communication market and allows us to discuss aspects of structural continuity in, e.g., describing the transformation from a paper-based system to communication in a digital environment. The developments are seen to emphasise the already existing autonomous development towards a “unified archive”, lead us to review certification policies to include elements external to research and lead us to consider new structures for scientific communication, and publications. The new structures can be seen to result from the interactions in the market as modelled by the forces and the functions. The distinction between formal and informal communication is seen to become less useful. The need to review the structure and organisation of the market becomes evident, in particular if we consider communication during research and education as well. This leads us to speculate whether elements of the virtual organisation are of relevance.

Coping with drought risk: empirical analysis of farmers’ drought adaptation in the south-west Netherlands

Abstract Climate change projections show that periods of droughts are likely to increase, causing decreasing water availability, salinization, and consequently farm income loss in the south-west Netherlands. Adaptation is the key to decrease a farmer’s drought vulnerability and to secure the agricultural sector’s performance at the aggregate level. Possible adaptation strategies include responses at the field scale, farm-level measures and joint adaptation measures. Using the results of a recent survey, we explore farmers’ adaptive behaviour to drought. We give detailed insight into the influence of risk appraisal and coping appraisal factors on the current level of farmers’ adaptation motivation and the adoption of three types of adaptive responses. Our findings show that behavioural factors make a significant contribution to explain the actual level of farmers’ adaptation motivation. Furthermore, we find that components of threat and coping appraisal influence adoption decisions differently across three types of drought adaptation measures.

Validity of CVM related to the type of environmental good; an empirical test

This research explores the boundaries of a valid application of contingent valuation as a method to value environmental changes. Recent criticism from social psychologists refers to unrealistic cognitive demands upon respondents. Criticism from economists point to the problem of measuring preferences in relation to non-use values. In this research the hypothesis is tested that the CV method in valuing goods with non-use value and with a complex content of information produces less valid results than with use values and non-complex content of information. Validity is tested across goods (sample survey: N=832). Results show that scope validity is ambiguous for goods with high content of complexity. Construct validity is not guaranteed for environmental changes with non-use values: Economic factors are not significant, only attitudes are relevant. Given the importance of WTP figures in cost-benefit analysis these results are of paramount importance for the trust in contingent valuation.

Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?

The article identifies the combined influence of the Web Experience (or online experience) components on the online consumers behaviour from three different angles: (1) The relative importance of the online experience factors in choosing an online vendor, (2) the actual effect of these factors on the vendor choice and (3) the influence of personal and behavioural characteristics on the virtual shopping behaviour. The results identify early symptoms of an emerging behavioural convergence among Internet users of different cultures and nationalities, suggesting that cultural and behavioural differences in the physical world could have limited influence on peoples behaviour in the virtual marketplace. This outcome could suggest the emergence of a global virtual village, an issue worth of further scholastic research but also an issue of particular importance for global Web vendors and web site designers.

The Split between Availability and Selection

The Berlin declaration on Open Access to Knowledge in the Sciences and Humanities has resulted in a strong impetus in the discussion on business models, and in particular the model of open access. A business model is defined as just the organisation of property. Consequently, business models for scientific information are discussed on the premise that any such business model should primarily produce added value for the scientific process next to commercial value for the research institution or intermediary acting as publisher. Furthermore, any business model should be sustainable. Scientific information is thus considered an integral part of the scientific process. It is not an end product but an intermediary product subject to scientific scrutiny. The final goal is to integrate the information into the scientific process. To this end, scientific information should be widely available for selection by the user as common property. Two basic business models emerge: one with the focus on added value as selection by the user known as the ‘subscription model’; and another one with the focus on wide availability known as the ‘open access’ model. Both in the subscription model as in the open access model it is the scientific community that invests. In the subscription model scientific information is more considered as external to the scientific process in a consumer type model, while in the open access model scientific information is more seen as internal, as necessary acquisition costs for the scientific process. In the subscription model there is less incentive for broad availability of information whereas in the open access model there is less incentive to develop and maintain added value services to facilitate the selection by the reader. The organisation of property is a condition sine qua non. Although common property, the information is owned by the author claiming this property by the act of publication. Core to this claim of property is peer review being therefore core to any business model. The author is interested in protecting his moral rights against plagiarism; the publisher is interested in protecting the added value against commercial abuse. It is suggested that open access repositories could boost if repository management would guarantee protection of the moral rights of the author. In this way, the protection to the two main infringements could be split over different stakeholders. This would also allow separating the responsibility for availability coupled with peer review as a basic service from added value services coupled to selection at an optional charge. In the end, any business model has to fulfill the basic idea that scientific information is not there just for the record as a commodity, but is there to be used in research and teaching: scientific information has no value in itself.

C2M: configurable chemical middleware

One of the vexing problems that besets concurrent use of multiple, heterogeneous resources is format multiplicity. C2M aims to equip scientists with a wrapper generator on their desktop. The wrapper generator can build wrappers, or converters that can convert data from or into different formats, from a high-level description of the formats. The language in which such a high-level description is expressed is easy enough for scientists to be able to write format descriptions at minimal cost. In C2M, wrappers and documentation for human reading are automatically obtained from the same user-supplied specifications. Initial experiments demonstrate that the idea can, indeed, lead to the advent of usergoverned wrapper generators. Future research will consolidate the code and extend the approach to a realistic variety of formats.