Peter J. Gordon

Rating of Marketing Publications: Impact of Accreditation and Publication History

Abstract In this article, we examine the ratings by marketing department chairpersons of various publications in marketing. In addition to developing a journal ranking based upon these ratings, we examined the impact of the colleges accreditation status and past publication history of the rater. Generally, the perceived value of various publications appears to be influenced by the American Assembly of Collegiate Schools of Business (AACSB) status of the institution. Additionally, the prior publication experience of individuals appears to influence their perception of the value of various publications. Implications for faculty promotion and tenure as well as other areas related to marketing education are discussed.

Product and pricing courses are underrepresented in undergraduate marketing curricula

Looks in depth at the development of the marketing mix using the 4 Ps – product, price, promotion and place, to meet target needs. Also investigates courses offered and required in marketing, and discusses the most appropriate ones for the students involved.

Louis J. DeLamarter: can he save a dying industry?

Purpose – This paper aims to acquaint readers with Louis J. DeLamarter and the innovative strategies he used to extend the profitability of the street railway in the USA.Design/methodology/approach – Initially the researchers were interested in street railways (trolleys) and why they had flourished in Grand Rapid, Michigan when they were failing in other parts of the USA. Extensive research in local and national newspapers, business journals and trade publications of the time led to the story of Louis J. DeLamarter. His innovative approach to running the street railway in Grand Rapids MI emerged as the cause of the Grand Rapids Railway Companys unique, though temporary, success.Findings – DeLamarter conceived and implemented a number of innovative marketing practices which were rooted in a differentiation strategy: he focused on the customer whereas other transportation companies did not. His strategy made the company successful after others became bankrupt. His ideas were lauded in the industry, adopted...