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Dive into the research topics where Phylis Mansfield is active.

Publication


Featured researches published by Phylis Mansfield.


Journal of Business Ethics | 2000

A review of empirical studies assessing ethical decision making in business

Terry W. Loe; Linda Ferrell; Phylis Mansfield

This article summarizes the multitude of empirical studies that test ethical decision making in business and suggests additional research necessary to further theory in this area. The studies are categorized and related to current theoretical ethical decision making models. The studies are related to awareness, individual and organizational factors, intent, and the role of moral intensity in ethical decision making. Summary tables provide a quick reference for the sample, findings, and publication outlet. This review provides insights for understanding organizational ethical decision constructs, where ethical decision making theory currently stands, and provides insights for future empirical work on organizational ethical decision making.


Journal of Consumer Marketing | 2000

Credit Card Consumers: College Student Knowledge and Attitude

Jacquelyn Warwick; Phylis Mansfield

Given the proliferation of the credit card industry in today’s US households, and the aggressive promotional tactics employed to get college students to sign on as customers, this exploratory study takes a look at the credit card activity of college students at one Midwestern campus. The majority of students surveyed did not report knowledge of their credit card interest rate, although approximately half did report knowing their credit balance and credit limit. Students appear to have a realistic attitude toward the use of credit cards.


Journal of Marketing Management | 2000

The Impact of Post-Complaint Satisfaction with the Salespersons, Retailer, and Manufacturer on Relationship Commitment

Jacquelyn Warwick; Phylis Mansfield


American Marketing Association Summers Educators Conference | 2000

The Impact of Post-Complaint Satisfaction with the Salesperson, Retailer, and Manufacturer on Relationship Commitment

Jacquelyn Warwick; Phylis Mansfield


Archive | 2014

Marketing Planning Guide

Bruce Wrenn; Phylis Mansfield


Association of Marketing Theory and Practice Conference | 2007

Is Retail Imagery A Marketing Universal? A Comparison of Singapore, Trinidad, and the United States

Jacquelyn Warwick; Phylis Mansfield


Archive | 2006

Is Retail Service Quality a Marketing Universal? A Comparison of Singapore, Trinidad and the United States

Jacquelyn Warwick; Phylis Mansfield


Journal of Marketing for Higher Education | 2005

Student and Parent Evaluative Criteria: Does Gender Make a Difference When Choosking a College?

Jacquelyn Warwick; Phylis Mansfield


Western Decision Sciences Institute Conference | 2004

Students’ Evaluative Criteria: Does Gender Make a Difference When Selecting a College?

Jacquelyn Warwick; Phylis Mansfield


Teaching Notes for Essentials of Marketing Management: Text and Cases | 2004

Jill's House of Cakes in Teaching Notes for Essentials of Marketing Management: Text and Cases

Jacquelyn Warwick; Robert E. Stevens; David L. Loudon; Bruce Wrenn; Phylis Mansfield

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Bruce Wrenn

Indiana University South Bend

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Robert E. Stevens

University of Louisiana at Monroe

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Linda Ferrell

University of New Mexico

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