Predrag Vukovic

Sustainable tourism development in the Carpathian region in Serbia.

This paper analyzes natural and anthropogenic tourism resources in the Carpathian region in Serbia, as well as legal and institutional frameworks which need to be strengthened with the aim of ensuring sustainable tourism development of the region. The sustainable tourism development will necessitate the linking of stakeholders within and at the level of the region, along with an adequate support at the national level in order to take advantage of numerous opportunities offered by an increasingly intense cross-border cooperation. Taking into account the greater number of protected areas and those planned to be protected in the Carpathian region, as well as specificities of tourism development in these areas, special attention in the paper has been given to sustainable tourism development of protected areas.

Agrarian policy in the European Union and financial support to Serbia

Measures of the Common Agricultural Policy (CAP) that are defined and implemented by the European Union (EU) differ depending on whether or not the country is a member state of the EU. Their realization is carried out on an annual basis through two funds – the European Agricultural Guarantee Fund (EAGF) and the European Agricultural Fund for Rural Development (EAFRD). The purpose of the paper is to show the dynamics of funds paid out from funds in the period of 2012-2016, as well as the planned budgets from 2017 to 2020. However, for non-EU countries, financial assistance is paid from the so-called IPA found (Instrument for Pre-Accession Assistance). Serbia has been granted EU funds successively, depending on whether it has acquired the status of a candidate for EU membership or not. An overview of the funds paid out of the IPA Fund will be divided into two phases: I 2007-2013; II 2012-2013. Given that Serbia has acquired the status of EU membership, funds are also available from the so-called IPARD fund (fifth component of IPA fund).

The role of international marketing in the process of increasing competitiveness of agricultural and food products

Countries, which have problems in the field of economic relations with aboard, usually misapply basic postulates and concepts of international marketing, as modern conceptions for achieving competitive advantage on international scale. Accordingly, this paper work researches the role of international marketing in the process of raising competitiveness of the agricultural and food products. Global marketing is facing a stronger and more complex challenge that needs faster and more subtle strategic responses. Namely, it must expect rapid changes, complex strategic situations, stricter and more unpredictable competition and changing mental maps of management, especially in regard to the affirmation of social awareness about the importance of respecting the environmental, social, political, cultural, and other components of the local market. Because the tastes, needs and consumer habits differ significantly, there is also justification for market segmentation of agri-food products.