Ramin Vatanparast

Piercing the Fog of Mobile Advertising

Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, companies can run marketing campaigns targeted to tens of thousands of people with a fraction of the costs and time compared to other direct marketing mediums. However, as mobile advertising is a novel approach, many aspects of it still need further investigation. Little is known regarding the effectiveness of mobile advertising campaigns and the factors contributing to their success. This article aims to provide a comprehensive understanding of the advertising space and its influencing factors. First, the study investigates factors that influence mobile advertising from both the industrys and consumers point of view. Second, based on a review of previous studies in the field, the author proposes a conceptual model for mobile advertising, which categorizes the factors in different groups and provides a holistic view of their impact in the mobile advertising space.

Factors Affecting Use of Mobile Advertising: A Quantitative Study

The heightened interest towards mobileadvertising recently observed amongst the academic and industry circles has led to the need for the formulation of a simple yet comprehensive conceptual framework to ascertain the key factors effecting the use and potency of current as well as future endeavors in the realm of mobile advertising. A number of attempts have been made by the academia as well as industry practitioners to lay out an intuitive conceptual model to analyze this exciting and innovative field of technology based marketing. The underlying paper delineates the results of an empirical study conducted to evaluate a conceptual model and strength of the hypotheses around the model. The results of the survey have proven the conceptual model in the respective areas of Consumer, Message, and Media at a statistically significant level. We believe that this proposed Conceptual Model/Framework can serve as a solid base for the evaluation of the critical success factors for a market-worthy mobile advertising strategy.

Flexible Wireless Wearable Sensor with Embedded Passive Components

Wireless wearable sensors are collections of independent devices with computational, sensing and wireless communication capabilities. Research in this area has been growing in the past few years given the wide range of applications that can benefit from such a technology. Wearable technology is ubiquitous to the user. Thus, it has the potential to be significantly disruptive to the users daily life. Miniaturized and flexible wireless sensors are mostly easier to integrate into everyday objects and show very high mechanical robustness. Continuous miniaturization of electronic components has made it possible to create smaller and flexible electrical devices which can be worn and carried all the time. The potential miniaturization degree is derived according to different hardware technologies. The results are verified by prototype implementations. In this paper, the development of a flexible wireless platform with embedded passive components for wearable sensor described. The target of this paper is not only miniaturization but also moving toward flexible system which enables freedom in design and application. The system incorporates a main board, sensor board, energy source and extension sensors. Concept development, design, and non-electrical features are discussed in this paper.