Ran R. Hassin

Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture

Tens of millions of people are currently choosing health coverage on a state or federal health insurance exchange as part of the Patient Protection and Affordable Care Act. We examine how well people make these choices, how well they think they do, and what can be done to improve these choices. We conducted 6 experiments asking people to choose the most cost-effective policy using websites modeled on current exchanges. Our results suggest there is significant room for improvement. Without interventions, respondents perform at near chance levels and show a significant bias, overweighting out-of-pocket expenses and deductibles. Financial incentives do not improve performance, and decision-makers do not realize that they are performing poorly. However, performance can be improved quite markedly by providing calculation aids, and by choosing a “smart” default. Implementing these psychologically based principles could save purchasers of policies and taxpayers approximately 10 billion dollars every year.

Goal Contagion: Perceiving Is for Pursuing

Six studies examined the goal contagion hypothesis, which claims that individuals may automatically adopt and pursue a goal that is implied by another persons behavior. Participants were briefly exposed to behavioral information implying a specific goal and were then given the opportunity to act on the goal in a different way and context. Studies 1-3 established the goal contagion phenomenon by showing that the behavioral consequences of goal contagion possess features of goal directedness: (a) They are affected by goal strength, (b) they have the quality of goal appropriateness, and (c) they are characterized by persistence. Studies 4-6 show that people do not automatically adopt goals when the observed goal pursuit is conducted in an unacceptable manner, because the goal will then be perceived as unattractive. The results are discussed in the context of recent research on automatic goal pursuits.

Angry, Disgusted, or Afraid? Studies on the Malleability of Emotion Perception

Current theories of emotion perception posit that basic facial expressions signal categorically discrete emotions or affective dimensions of valence and arousal. In both cases, the information is thought to be directly “read out” from the face in a way that is largely immune to context. In contrast, the three studies reported here demonstrated that identical facial configurations convey strikingly different emotions and dimensional values depending on the affective context in which they are embedded. This effect is modulated by the similarity between the target facial expression and the facial expression typically associated with the context. Moreover, by monitoring eye movements, we demonstrated that characteristic fixation patterns previously thought to be determined solely by the facial expression are systematically modulated by emotional context already at very early stages of visual processing, even by the first time the face is fixated. Our results indicate that the perception of basic facial expressions is not context invariant and can be categorically altered by context at early perceptual levels.

Reading and doing arithmetic nonconsciously

The modal view in the cognitive and neural sciences holds that consciousness is necessary for abstract, symbolic, and rule-following computations. Hence, semantic processing of multiple-word expressions, and performing of abstract mathematical computations, are widely believed to require consciousness. We report a series of experiments in which we show that multiple-word verbal expressions can be processed outside conscious awareness and that multistep, effortful arithmetic equations can be solved unconsciously. All experiments used Continuous Flash Suppression to render stimuli invisible for relatively long durations (up to 2,000 ms). Where appropriate, unawareness was verified using both objective and subjective measures. The results show that novel word combinations, in the form of expressions that contain semantic violations, become conscious before expressions that do not contain semantic violations, that the more negative a verbal expression is, the more quickly it becomes conscious, and that subliminal arithmetic equations prime their results. These findings call for a significant update of our view of conscious and unconscious processes.

Yes It Can: On the Functional Abilities of the Human Unconscious.

Understanding the division of labor between conscious processes and unconscious ones is central to our understanding of the human mind. This article proposes a simple “Yes It Can” (or YIC) principle: It argues that unconscious processes can perform the same fundamental, high-level functions that conscious processes can perform. The author presents considerations of evolutionary pressures and of the availability of mental resources that render YIC a reasonable hypothesis. Evidence is then reviewed from various subfields of the cognitive sciences, which shows that functions that were traditionally thought of as requiring consciousness can occur nonconsciously. On the basis of these data and arguments, it is proposed that an answer to the question “What is it that consciousness does?” would not be in the form of “Consciousness is necessary for F,” where F is a fundamental, high-level cognitive function. In Marr’s (1982) terms, the argument is that computationally conscious and unconscious processes are very similar. Yet differences in how these processes kick in and in the ways in which they play out (Marr’s algorithmic-representational level) are likely to have interesting implications for human cognition, motivation, and emotion.

Implicit working memory.

Working Memory (WM) plays a crucial role in many high-level cognitive processes (e.g., reasoning, decision making, goal pursuit and cognitive control). The prevalent view holds that active components of WM are predominantly intentional and conscious. This conception is oftentimes expressed explicitly, but it is best reflected in the nature of major WM tasks: All of them are blatantly explicit. We developed two new WM paradigms that allow for an examination of the role of conscious awareness in WM. Results from five studies show that WM can operate unintentionally and outside of conscious awareness, thus suggesting that the current view should be expanded to include implicit WM.

Inherently Ambiguous: Facial Expressions of Emotions, in Context

With a few yet increasing number of exceptions, the cognitive sciences enthusiastically endorsed the idea that there are basic facial expressions of emotions that are created by specific configurations of facial muscles. We review evidence that suggests an inherent role for context in emotion perception. Context does not merely change emotion perception at the edges; it leads to radical categorical changes. The reviewed findings suggest that configurations of facial muscles are inherently ambiguous, and they call for a different approach towards the understanding of facial expressions of emotions. Prices of sticking with the modal view, and advantages of an expanded view, are succinctly reviewed.

A Single Exposure to the American Flag Shifts Support Toward Republicanism up to 8 Months Later

There is scant evidence that incidental cues in the environment significantly alter people’s political judgments and behavior in a durable way. We report that a brief exposure to the American flag led to a shift toward Republican beliefs, attitudes, and voting behavior among both Republican and Democratic participants, despite their overwhelming belief that exposure to the flag would not influence their behavior. In Experiment 1, which was conducted online during the 2008 U.S. presidential election, a single exposure to an American flag resulted in a significant increase in participants’ Republican voting intentions, voting behavior, political beliefs, and implicit and explicit attitudes, with some effects lasting 8 months after the exposure to the prime. In Experiment 2, we replicated the findings more than a year into the current Democratic presidential term. These results constitute the first evidence that nonconscious priming effects from exposure to a national flag can bias the citizenry toward one political party and can have considerable durability.

The automaticity of emotional face-context integration.

Recent studies have demonstrated that context can dramatically influence the recognition of basic facial expressions, yet the nature of this phenomenon is largely unknown. In the present paper we begin to characterize the underlying process of face-context integration. Specifically, we examine whether it is a relatively controlled or automatic process. In Experiment 1 participants were motivated and instructed to avoid using the context while categorizing contextualized facial expression, or they were led to believe that the context was irrelevant. Nevertheless, they were unable to disregard the context, which exerted a strong effect on their emotion recognition. In Experiment 2, participants categorized contextualized facial expressions while engaged in a concurrent working memory task. Despite the load, the context exerted a strong influence on their recognition of facial expressions. These results suggest that facial expressions and their body contexts are integrated in an unintentional, uncontrollable, and relatively effortless manner.

Spontaneous causal inferences

Abstract Three studies examine the hypothesis that people spontaneously (i.e., unintentionally and without awareness of doing so) infer causes (the Spontaneous Causal Inference, or SCI, hypothesis). Using a cued-recall paradigm, Study 1 examines whether SCIs occur and Study 2 allows for a comparison between implicitly inferred and explicitly mentioned causes. Study 3 examines whether SCIs can be fully explained in terms of spreading activation to general, abstract schemes. It is suggested that STIs (e.g., Winter & Uleman, 1984 ), and spontaneous predicting inferences (e.g., McKoon and Ratcliff, 1986a , McKoon and Ratcliff, 1986b ), may be better understood in their relation to SCIs.