Ravindran Ramasamy

The Key financial and non-financial performance measures of manufacturing firms in Malaysia

Evaluating the organisations growth and success solely based on financial indicator is insufficient in todays business which is dynamic and competitive particularly in the manufacturing industries. The multidimensional performance measurement system that includes both the financial and non-financial measures that is widely used is the balanced scorecard approach. This study empirically explores the emphasis on performance measures by manufacturing firms in Malaysia using the BSC concept. It also examines the influence of business profiles such as business activity, business ownership and business longevity on performance measures. This study contributes to management accounting research by exploring the usage of financial and non-financial measures and influences by the business profile.

Marketing norm perception among medical representatives in Indian pharmaceutical industry.

Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative and cross sectional study with medical representatives as unit of analysis. Data is collected from medical representatives (n=300) using a simple random and cluster sampling using a structured questionnaire. Results indicate that there is no difference in the perception of marketing norms among male and female medical representatives. But there is a difference in opinion among domestic and multinational company’s medical representatives. Educational back ground of medical representatives also shows the difference in opinion among medical representatives. Degree holders and multinational company medical representatives have high perception of marketing norms compare to their counterparts. The researchers strongly believe that mandatory training on marketing norms is beneficial in decision making process during the dilemmas in the sales field.