Rebecca Gatlin-Watts

Internet Advertising vs. Traditional Advertising

Abstract The Internet is rapidly becoming an accepted communication/promotion medium for all types and sizes of businesses. It is especially significant in reference to the major marketing functions of advertising and sales. Individual Internet users are rapidly moving from the upper income/educational demographic to a more median level. Needs exist for clearer understanding of the terminology developing around this medium, as well as for a system of advertising effectiveness measurement as related to measuring traditional advertising effectiveness.

The Internet and Its Relationship to Buyer Behavior Theory

ABSTRACT The Internet is the newest, most-rapidly changing and fastest-growing buying medium existing today. Its markets are increasing in number and complexity, more nearly reflecting the population in general. A valuable academic model for Internet marketers to consider when developing a business plan is an early buyer behavior model developed by Phillip Kotler, his Input-Output Model. Internet marketers should investigate outside influences on the potential buyer (Kotlers Inputs), means of reaching the prospect effectively (channels), the buyers frame of mind (processor), and the choices available (outputs). Current “e-tail” examples are given for each of the four components in Kotlers model. Consulting companies that can assist marketers in attracting buyers have found the following techniques helpful: developing or fine tuning Internet sites, developing site-partnering strategies and online focus groups, as well as providing programs that watch prospects as they peruse a site.

Perceptions and Practices of Multimedia Integration Into the Undergraduate Curriculum

Abstract Some experts believe that multimedia can revolutionize traditional educational methods used in colleges of business. This research provides some insight into its technological capabilities, as well as the perceptions and practices of deans of AACSB-accredited colleges, on multimedia applications. The study includes a review of recent literature in technically oriented educational materials.

Seven spoonfuls of preventive medicine for sexual harassment in health care.

Sexual harassment claims have increased substantially since 1990 and continue to be prominent in the Equal Employment Opportunity Commissions discrimination caseload. The authors surveyed high-level training and human resource practitioners in small, medium, and large health care organizations for suggestions to counter this trend. Three fourths of these professionals suggested that behavior modeling of strong policies combined with effective training helped. The survey results suggest seven preventive medicine strategies for reducing work-related sexual harassment incidents in health care organizations.

Knowledge and skills of professors at the campus of Social Sciences of the Autonomous University of Yucatan through distance education

Open learning and distance learning clearly result from social and economic development and have become an indispensable part of the educational process. It is gaining acceptance inside the traditional educational systems in both the developed and the developing countries. This work was created as a response to the absence of information about the current state of education over a distance in the Autonomous University of Yucatan and it is considered as an important element of the Educational and Academic Model of the Institution. This paper discusses some implications of results under the umbrella of Mexicos Programme for higher education 2007-2012.