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Dive into the research topics where Robert E. Stassen is active.

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Featured researches published by Robert E. Stassen.


Journal of Retailing | 1999

Assortment overlap: its effect on shopping patterns in a retail market when the distributions of prices and goods are known

Robert E. Stassen; John D. Mittelstaedt; Robert A. Mittelstaedt

Abstract The majority of households divide their grocery shopping between two or more stores each week. This paper examines the merchandising factors affecting the sharing of customers between stores through a pairwise analysis of their assortment overlap, price differentiation, and interstore distance. Results from a study of a market of 27 stores show that assortment overlap and interstore distance are determinants of shared patronage. Results also support hypothesized relationships concerning the differentiation of assortments and price in a spatial market.


Journal of Marketing Channels | 2008

The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

Marko Grünhagen; Robin B. DiPietro; Robert E. Stassen; Lorelle Frazer

ABSTRACT Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive. Our survey targeted franchisors in the U.S. and in Germany, comparing the most mature franchise market globally to one that is relatively young. System disruption was found to be dependent on the maturity of the market, as little differentiation is provided in the very mature U.S. market, but considerable differentiation exists in the younger German market. Also, the size of the system matters, as bigger systems typically provide more services. Finally, different types of services have varying levels of effectiveness in the less mature franchise market of Germany.


Journal of Macromarketing | 1994

Structural Changes in the Phonograph Record Industry and its Channels of Distribution, 1946-1966

Robert A. Mittelstaedt; Robert E. Stassen

The combination of changes in popular preferences and technological advances in sound recording and reproduction led to a deconcentration of the phonograph record industry in the 20 years after World War I. The unbreakable nature of the new products led to an expansion in the outlets by which recordings could be delivered to the consumer. These two trends combined to produce major changes in the channels of distribution.


Journal of Macromarketing | 1991

The Macromarketing Effects of the Taxation of Interstate Mail-Order Sales

Robert A. Mittelstaedt; Robert E. Stassen

In the United States, the taxation of retail sales is a state matter. The tax paid on any given mail-order transaction can vary from O% to more than 8%, depending on the domicile of both buyer and seller. An examination of the legal status of collecting use taxes on mail-order sales, including efforts to legislate a degree of uniformity in enforcement, shows that a high degree of variability in the actual rates applied will persist. Thus, unlike the alleged incidence of the general sales tax, the tax on mail-order sales is, and will remain, incompletely shifted to the ultimate consumer. The effects on the structure of aggregate consumption, the mail-order industry, and retailing in general are discussed.


Archive | 2015

Endowed Chairs in Marketing: Responsibilities and Benefits

Thomas D. Jensen; David L. Kurtz; Robert E. Stassen

A survey of AACSB accredited and non-accredited schools identified the benefits and responsibilities of the endowed chairholders. Overall only the benefits showed some hierarchical structure (e.g., provided to chairholders in a hierarchical fashion). With few exceptions, institutional characteristics and size of the endowments were unrelated to the chairs* responsibilities and benefits.


Archive | 2015

A Managerial Decision Framework for Vertical Integration

Mayuresh M. Kelkar; Robert E. Stassen; C. P. Rao

The degree of vertical integration present in a marketing channel is a fundamental characteristic of that channel’s structure, and the critical component in the formulation of a channel member’s strategy. Researchers in the past have developed frameworks to analyze the vertical integration decision of the firm. This paper reviews these frameworks in an effort to present a comprehensive view of the factors affecting the vertical integration decision.


Archive | 2011

Market Saturation or Market Concentration: Evidence on Competition Among U.S. Limited Service Franchise Brands

Robert E. Stassen; Marko Grünhagen

This study uses 1997 and 2002 U.S. Economic Census data for sales per establishment measures of performance and examines the effects of market structure and concentration in a cross-sectional analysis of 55 metropolitan areas. The findings challenge traditional perspectives on market concentration, whereas markets with higher concentration ratios based on a brand’s outlets and revenue were found to have significantly lower sales per establishment. Conversely, markets with greater variety of franchised and non-franchised restaurants show above average performance.


Journal of Business Research | 1990

Shopping behavior and retail merchandising strategies

Robert A. Mittelstaedt; Robert E. Stassen


Journal of Business Logistics | 2002

LOGISTICS AND ASSORTMENT DEPTH IN THE RETAIL SUPPLY CHAIN: EVIDENCE FROM GROCERY CATEGORIES.

Robert E. Stassen; Matthew A. Waller


Journal of Marketing Channels | 1995

Territory Encroachment in Maturing Franchise Systems

Robert E. Stassen; Robert A. Mittelstaedt

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Robert A. Mittelstaedt

University of Nebraska–Lincoln

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C. P. Rao

University of Arkansas

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Marko Grünhagen

Eastern Illinois University

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Mayuresh Kelkar

Northern State University

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Robin B. DiPietro

University of South Carolina

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