Robert Mackoy
Butler University
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Publication
Featured researches published by Robert Mackoy.
Journal of Macromarketing | 1993
Cornelia Droge; Roger J. Calantone; Madhu Agrawal; Robert Mackoy
A framework is proposed for analyzing the consumption culture, including its micro/personal and macrolexternal covariates and critiques. Two main questions emerge: (1) Are goods assigned excess meaning, such that their pursuit distracts an individual from achieving true meaning in life? (2) Does the consumption culture destroy collective values and detract from issues in the public domain?
Journal of Retailing | 1996
Richard A. Spreng; Robert Mackoy
College & Research Libraries | 1998
Anthony Stamatoplos; Robert Mackoy
Thunderbird International Business Review | 2010
Roberto Curci; Robert Mackoy
Journal of the Academy of Marketing Science | 1996
Cornelia Droge; Diane Halstead; Robert Mackoy
Archive | 1995
Robert Mackoy; Roger J. Calantone; Cornelia Droge
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior | 1998
Richard A. Spreng; Robert Mackoy; Cornelia Droge
Archive | 2006
Dolores Hoyt; Rachel Applegate; Anthony Stamatoplos; Robert Mackoy
Journal of Comparative International Management | 2013
Roberto Curci; Noriko Yagi; Robert Mackoy
Indiana Libraries | 2004
Anthony Stamatoplos; Robert Mackoy
