Roberta Hawkins

Feminist research in online spaces

The Internet is growing in popularity as a research site and is often framed as the next frontier in human subjects research. The opportunities the Internet provides for political organizing, making personal experiences more public, and creating spaces for a variety of voices makes it particularly relevant to feminist geographers and researchers such as ourselves. However, many qualitative researchers approach online research as though the Internet simply archives an abundance of data that is ‘there for the taking.’ Being trained in feminist research methods, we took issue with this approach, yet also encountered challenges when trying to apply feminist practices and ethical perspectives to online research environments. We explore these challenges through a collaborative reflection on our own independent online research experiences. Three themes emerge: (1) interpreting politics and visibility in online spaces, (2) researcher positionality across virtual and material study sites, and (3) subjectivity and power in online research ethics. Reflecting on these themes, we argue that the insights of feminist ethics and a feminist geographical lens are crucial for bringing much-needed reflexivity and reciprocity into online research. Simultaneously, online research opens up exciting new ways of conceptualizing central ideas within feminist research ethics, including politicization, positionality, and power.

A collective biography of joy in academic practice

Changing working conditions at many universities over the past decade have meant longer hours, intensified record-keeping, and more precarious employment. Despite these changes, many academics still insist that we enjoy our jobs. Our inquiry is oriented toward spaces and practices that bring us joy in our daily work and help us withstand the negative effects of working in academia. This article reports on our exploration of some moments of joy at work as part of our own academic practice. Through a feminist methodology known and developed as collective biography, we wrote individual memories of joy in our teaching, publishing, and collaborating, together at a writing retreat. As we analyzed these recalled moments, we came to realize that joy emerges through a turbulent process fueled by a cocktail of emotions. In fact, we came to understand joy as affect, with affect seen as a certain sort of excess, generated around and through sensations that might contribute to feelings such as celebration, happiness, or surprise as well as fear, anger, or embarrassment. We conclude that joy does things, that it can be transformative, and that cultivating joy in academia is part of a radical praxis.

A New Frontier in Development? The use of cause-related marketing by international development organisations

Abstract This paper examines cause-related marketing (crm) initiatives where the purchase of a product by a North American consumer triggers a donation from a corporation to an international development organisation. crm is quickly gaining in popularity within the non-profit sector. It is now a common means for raising funds and awareness and as such has been deemed a ‘new frontier in development aid’ yet this ‘new frontier’ has received little academic attention outside of the business management and marketing literatures. The paper extends these literatures using insights from development studies. This approach is used to analyse empirical research on the use of crm by development-focused organisations in North America. The paper argues that the crm model raises particular challenges within international development that require further analysis. These challenges include the coupling of development funding to consumption and the simultaneous marketing of products and development causes as a means of awareness raising.

Paradoxes of ethically branded bottled water: constituting the solution to the world water crisis:

This paper draws attention to the growing role of corporate marketing in the cultural production of crisis narratives. We examine ethically branded bottled water products that encourage the purchase of bottled water as one means of solving the global water crisis. The brands make a donation to a development organization addressing water issues each time a bottle of water is purchased. Through this process consumers are encouraged to ‘save lives’ and ‘engage’ in ‘alleviating the world water crisis’ through buying one brand of bottled water over another. These brands are somewhat paradoxical because they portray the consumption of products that many consider environmentally, economically and socially harmful as an ethical practice. We undertake a discourse analysis of the marketing materials for Ethos Water (one such ethically branded water product) in order to examine how a version of the world water crisis is constituted by the brand. Using the concept of problem closure, we argue that the cultural production of the world water crisis as natural and apolitical; as dislocated from specific places and environments; and as an opportunity for ethical awakening among consumers, results in the consumption of Ethos Water being constituted as a viable solution to such a crisis.

The responsibilization of “development consumers” through cause-related marketing campaigns

ABSTRACT Cause-related marketing (CRM) campaigns that combine consumption in the Global North with international development causes in the Global South are an increasingly popular phenomenon, which link consumption by individuals to broader social issues. In this paper, we explore the use of development-focused CRM campaigns by social enterprises. We highlight the ways in which CRM represents a form of neoliberal consumerism and how the various strategies of social enterprises using CRM produce responsibilized consumers. We assert that individuals are transformed into responsible “development consumers” through the processes of personalization, authorization and capabilization. Throughout this paper, we focus on how these processes occur through the specific case of CRM. Ultimately, we examine the potential implications of the production of a “development consumer” by arguing that the responsibilization processes used in CRM campaigns are inherently problematic because of the types of development practices they support.